I have been working with Jennifer on our important campaigns – HeforShe and the Unstereotype Alliance – over the years. We have benefited from her insights on how to manage communications as well as her network of influencers.

We chose The Sway Effect due to the power of their network.

The Sway Effect has transformed our communications function at Understood. In just six short months, they showed us what good PR looks like.

The fearless Jennifer Risi is always passionately leading the charge for clients. She’s savvy, strategic and candid. I trust her guidance.

The Sway Effect team crushed it and helped make BD Women’s Health synonymous with cervical cancer prevention and solutions. Their work has been game changing in more ways than one.

I have worked with Jennifer Risi for many years. Her team is strategic, insightful and extremely connected from Wall Street to Main Street, and everywhere in between.

I trust Jen’s insight and guidance, as we look to evolve our brand narrative and define our story. She is an industry expert, but more importantly connects her knowledge with the specific needs of our business. It is a perfect blend of solving for the immediate moment while looking around the corner at what’s ahead.

The Sway Effect has been a powerful partner, consistently delivering outstanding results with top-tier media targets. They strike the perfect balance between being part of our team and serving as strategic advisors with the right mix of passion and enthusiasm.

I have been truly impressed with the team at Sway. Not only have they helped us to achieve impactful results but also they have become an extension of our team.

Jen and her team have taken our foundation to new heights. Their relationships with the media and key publications have gotten Business For Good more national coverage than we even dreamed of. I highly recommend The Sway Effect as one of the best publicist/PR firms with which I have ever worked with in over 30 years in the industry.