From the big shifts across agency life to the changing role of AI, our Founder Jennifer Risi shares her thoughts on where the industry is headed, what effective leadership looks like, and the skills she believes will matter most in the years ahead.
From the big shifts across agency life to the changing role of AI, our Founder Jennifer Risi shares her thoughts on where the industry is headed, what effective leadership looks like, and the skills she believes will matter most in the years ahead.
Our Founder Jennifer Risi weighs in on the biggest corporate crises of Q2 2026, and the key lessons behind them.
Our Founder Jennifer Risi reflects on starting the agency seven years ago, and why betting on earned media and going independent weren’t just the right moves, but foreshadowing into where our industry is headed.
To celebrate The Sway Effect’s 7th anniversary, our Founder Jennifer Risi joins the PRWeek Podcast to reflect on the past seven years and talks about her Cannes takeaways.
Live from Cannes Lions, our Founder Jennifer Risi joins the PRovoke Media Podcast to discuss the state of corporate affairs and how modern public relations agencies are adding value.
The Sway Effect convened a panel discussion entitled “Why Purpose Matters: Fueling Business With Meaning” at PRovoke Media’s Global Summit with the 4As, The Mental Health Coalition, and World Business Chicago.
The Sway Effect along with PRWeek convened a panel of industry leaders to discuss what’s next for DEI.
Our Founder Jennifer Risi hosted a panel at The Female Quotient’s FQ Lounge entitled “What Women Really Want: Redefining How Brands Can Celebrate International Women’s Day.”
The Sway Effect convened a panel discussion at PRovoke Media’s Global Summit with our clients from BD, Business for Good and Understood.org.
The Sway Effect along with PRWeek convened a panel of the industry’s top leaders to discuss the past, present, and future of marcomms. #SwayEffectTurnsFive
The Sway Effect moderated a panel at The Female Quotient’s Equality Lounge entitled “Connections that Spark Creativity.”
‘The Sway Effect’, a podcast series featuring the innovators, disruptors, movers and makers that are shaping the future of the marketing and communications Industry.
The Sway Effect knows how to create trends, shape opinions and drive behavior. Together, we will explore what’s now and what’s next across the industry, and The Sway Effect’s sweet spot — connecting brands with industry experts, media and influentials the world over.
We’re not the usual cast of characters you’ll find on Madison Avenue. We’re authors, creators, warriors, neuroscientists, influencers, and all sorts of movers and shakers. Tune in to hear perspectives from our clients and partners from across our global network on ‘The Sway Effect.’
