We are focused on swaying opinion
while putting diversity, equity and inclusion at the center of everything we do.
We create
impactful campaigns
that define markets, lead industries, and aim to change the world
The Sway Effect has been instrumental in elevating awareness around cervical cancer screening in ways that truly matter. They didn’t just build a campaign, they helped us reach women who have historically been overlooked or underserved and gave them a clear, compelling reason to get screened. Their work is not just strategic, it is life changing.
I have been working with Jennifer on our important campaigns – HeforShe and the Unstereotype Alliance – over the years. We have benefited from her insights on how to manage communications as well as her network of influencers.
We chose The Sway Effect due to the power of their network.
The Sway Effect has transformed our communications function at Understood. In just six short months, they showed us what good PR looks like.
Jen Risi is by far the best PR person that I have ever worked with.
The Sway Effect developed a creative and impactful campaign that made BD Women’s Health synonymous with cervical cancer prevention. Their work has been game changing. It drove sales and most importantly,
created a national conversation that helped to save lives.
When I moved to lead marketing at Kiva.org, I brought Sway on as our agency of record. When you find a partner with the relationships, strategic acumen, and executional excellence to drive those kind of results, you don’t let them go.
I trust Jen’s insight and guidance, as we look to evolve our brand narrative and define our story. She is an industry expert, but more importantly connects her knowledge with the specific needs of our business. It is a perfect blend of solving for the immediate moment while looking around the corner at what’s ahead.
The Sway Effect has been a powerful partner, consistently delivering outstanding results with top-tier media targets. They strike the perfect balance between being part of our team and serving as strategic advisors with the right mix of passion and enthusiasm.
Jen and her team have taken our foundation to new heights. Their relationships with the media have gotten our organization more national coverage than we ever dreamed of. I highly recommend The Sway Effect as one of the best PR firms with which I have ever worked with in over 30 years in the industry.
