we are a
network of

Each and every day, we partner with our clients and serve as an extension of their teams. Our network has the experience and deep skills to solve problems across industries and from anywhere in the world. We meet our clients where they are and where they live – providing the senior, personal counsel they need and frankly, deserve.

bigger is
no longer

Our industry is at an inflection point. Brands have never been under more pressure and must do more with less. Today, brands need access to experts to meet the challenges of the modern marketing and communications industry.

we are makers,
innovators and entrepreneurs

We are experts in public relations and influence, brand marketing, creative, social impact, research and measurement, as well as diversity, equity and inclusion programming.

We are nimble, adaptable and diverse in both skill and talent. And, above all else, we are accountable. We create campaigns to define markets, lead industries and aim to change the world.

we sway opinion and make a difference in the business of our clients

So, you might ask, “what does The Sway Effect represent?”

At the heart of our work, we are focused on “swaying” opinion and influencing outcomes on behalf of our clients while integrating diversity, equity, and inclusion into everything that we do.


“I have been working with Jennifer on our important campaigns – HeforShe and the Unstereotype Alliance – over the years. We have benefited from her insights on how to manage communications as well as her network of influencers. We look forward to continuing to work together on our Generation Equality campaign.”

Phumzile Mlambo-Ngcuka
Executive Director, UN Women

“Jennifer sets the gold-standard for influencer communications. I’m a serial-client because Jennifer has the savvy, creativity and connections to deliver big results.”

Ben Farrell
Vice President of Communications, Appian

“Jennifer and her network are an extended arm of our team. She has been instrumental in developing our positioning and core messaging. Through her extensive network, we’ve been able to further amplify the voice of the WTTC within the global travel & tourism industry.”

Virginia Messina
Managing Director, World Travel & Tourism Council

get in touch

Let us know what you're interested in.

Hire us

Ready to transform your brand? So are we! Bring us on board so we can use our expertise to make impact.

Schedule a meeting

Not sure where to start? No problem.
We'll show you the way.

Become a partner

Want to collaborate to advance our like-minded missions?
We'd love to hear more.

Phone: +1 (855) THE SWAY (843-7929)
Email: inquiries@theswayeffect.com
Office Hours: 9am to 6pm

The Sway Effect
Chrysler Building
405 Lexington Ave.
Floor 8
New York, NY 10174

© 2022 The Sway Effect