what we do

Creating lasting campaigns
that deliver

Our teams work across industries and geographies to provide the strategic thinking, creative insights and media know-how to build the brands of our clients and enhance their reputations.

Public Relations & Influence

We specialize in corporate reputation, executive visibility, global media relations, digital and influencer communications, employee communications, investor relations and issues management.

Brand Marketing

We understand consumers and know how to help brands connect to the world around them. Our creatives and brand strategists craft campaigns to get into the hearts and minds of consumers.


We identify, create and execute ideas that earn attention and drive the business of our clients. Our team is made up of writers, designers, innovators and makers the world over.

Social Impact

We partner with nonprofits and brands to define their most meaningful and lasting purpose. We create campaigns that drive change and deliver long-lasting shared value to brands, communities and society. 

Research & Measurement

We deliver competitive research to inform our campaigns, publicity-driven research to drive earned media and have a proven methodology that measures the qualitative and quantitative impact of our work.

Diversity, Equity & Inclusion

We partner with brands to integrate diversity, equity and inclusion into all aspects of business today. Aligned to an organization’s mission, we develop campaigns to drive sustained outcomes.


network partners

Our network consists of over 50 partners across the United States, Canada, Latin America, Europe, and Asia Pacific. Below is sampling of the agencies that we collaborate with ongoingly.

357 Communications

Washington, D.C.

Founder: Anne Madison

357 Communications is an organization that helps build credible internal and external communications strategies across a wide range of vertical industries including travel and hospitality.

By The Network


Founder: Per Pedersen

By The Network is a global network of the world’s best independent creative agencies.

Cheryl Overton Communicatons

New York

Founder: Cheryl Overton

Cheryl Overton Communicatons is a communications advisory that specializes in consumer PR and multi-cultural programming.



Founder: Alvaro Melendez

CRANT is a creative machine learning company helping organizations become smarter competitors through advanced analytics and big data led digital transformation.


New York

Partner and CEO: Judith Carr-Rodriguez

FIG is a creative agency that believes in the power of storytelling and specializes in crafting integrated stories that cut through the clutter and complexity of the Information Age.


Mexico City

Founder: Tanya De Poli

Founders is an ideas company that is digital to its core. The team operates in Miami, Mexico, New York, Kingston and Buenos Aires.

GoDo Discovery Co.


Founder: Todd Lancaster

GoDo Discovery Co., part ad agency (greenlight=Go), part think space (HOWDO=Do), is a creative collective dedicated to finding and activating a brand’s truth through strategy, archetyping, advertising and experiences.

Good Scout

New York

Founder: Phil McCarty

Good Scout is a social good consultancy focused on creating and executing breakthrough social impact & purpose-driven marketing.

Lividini & Co.

New York

Founder: Jaqui Lividini

Lividini & Co. is a creative communications company focused on lifestyle, retail and consumer media.

Markson IdeaCraft

New York

Founder: Mitch Markson

Markson IdeaCraft is a brand positioning and idea development consultancy focused on developing strategies and original ideas for brands, individuals and non-profit organizations.


New York

Founder: Joanna Seddon

Presciant is a brand consultancy that works with clients to optimize and activate brands to drive future revenue and business growth. Areas of focus: branding in M&A, brand architecture, brand creation and valuation and measurement.

Sparkloft Media


Founder: Martin Stoll

Sparkloft Media is a social-first creative agency, leveraging social media data and insights to craft content strategies and creative across all channels, making sure the right audiences are reached in the most efficient and effective ways.

from our partners

“Jennifer Risi is a visionary, and the definition of pure energy, creativity and results. I am proud to be part of The Sway Effect. As a former client, I know the value she brings to the table. She sets the bar high – and then pushes beyond that with everything she does.”

Anne Madison
Founder, 357 Communications

“The beauty of The Sway Effect is that we can bring the best thinking to the table to create fully integrated communications campaign that are purpose led.”

Phil McCarty
Founder, Good Scout

“At The Sway Effect, we are natural collaborators and have shown our clients what is possible when we come together.”

Alvaro Melendez
Founder, CRANT

“Jennifer Risi is not only super smart and effective, but is also one of the more connected people I know. The Sway Effect enables us to bring together the best thinking on behalf of our clients.”

Mitch Markson
Creator & Ground Control, Markson IdeaCraft

“What is so great about The Sway Effect is that there’s such a diverse group of thinkers across multiple disciplines. When a group has this level of collaboration within itself, the opportunity for clients to tap into our diversity of talent is simply incredible.”

Todd Lancaster
Founder, GoDo Discovery Co.

© 2022 The Sway Effect