what we do

Creating lasting campaigns
that deliver

Our teams work across industries and geographies to provide the strategic thinking, creative insights and media know-how to build the brands of our clients and enhance their reputations.

Public Relations & Influence

We specialize in corporate reputation, executive visibility, global media relations, digital and influencer communications, employee communications, investor relations and issues management.

Brand Marketing

We understand consumers and know how to help brands connect to the world around them. Our creatives and brand strategists craft campaigns to get into the hearts and minds of consumers.


We identify, create and execute ideas that earn attention and drive the business of our clients. Our team is made up of writers, designers, innovators and makers the world over.

Social Impact

We partner with nonprofits and brands to define their most meaningful and lasting purpose. We create campaigns that drive change and deliver long-lasting shared value to brands, communities and society. 

Research & Measurement

We deliver competitive research to inform our campaigns, publicity-driven research to drive earned media and have a proven methodology that measures the qualitative and quantitative impact of our work.

Diversity, Equity & Inclusion

We partner with brands to integrate diversity, equity and inclusion into all aspects of business today. Aligned to an organization’s mission, we develop campaigns to drive sustained outcomes.


network partners

357 Communications

Washington, D.C.

Founder: Anne Madison

357 Communications helps organizations build effective business plans and leverage credible internal and external communications strategies to achieve their business objectives. 


New York

Founder: Alyssa Garnick

AGEAN Public Relations specializes in brand-building PR for consumer brands and celebrities.  Just as the Aegean Sea is known for its clarity, power and beauty, AGEAN sees consumer and brand-building PR as an effective way to position brands or products with a clear vision, strategy and differentiation. 

Bonin Ventures

New York

Founder: Bonin Bough

Bonin Ventures (BV) is a growth accelerator focused on taking big business expertise and applying it to a diverse portfolio of innovative start-up companies. Led by world-renowned marketing guru Bonin Bough, the team provides strategic capabilities and unprecedented access to drive exponential growth.


New York

Founder: Meagan Hooper

bSMART is a mentorship and networking platform focused on increasing the number of women leaders around the world. The organization partners with brands to spotlight trailblazing women while also identifying next generation female talent through community building, creating educational events, producing mentorship content, and driving female visibility programs.

Cheryl Overton Communications

New York

Founder: Cheryl Overton

Cheryl Overton Communicatons is a communications advisory that specializes in consumer PR and multi-cultural programming.



Founder: Alvaro Melendez

CRANT is a creative machine learning company helping organizations become smarter competitors through advanced analytics and big data led digital transformation.

GoDo Discovery Co.


Founders: Todd Lancaster, Erik Herskind

GoDo Discovery Co., part ad agency (greenlight=Go), part think space (HOWDO=Do), is a creative collective dedicated to finding and activating a brand’s truth through strategy, archetyping, advertising and experiences. GoDo Discovery Co. believes that every brand is on a journey to find their truth, and their team is here to guide brands on an expedition of discovery.

Good Scout

New York

Founder: Phil McCarty

Good Scout is a social good consultancy focused on creating and executing breakthrough social impact marketing programs for leading corporations and non-profits. The team specializes in corporate social responsibility, social impact strategy, purpose-driven marketing, sustainability programming and activism.

Markson IdeaCraft

New York

Founder: Mitch Markson

Markson IdeaCraft is a brand positioning and idea development consultancy focused on developing strategies and original ideas for brands, individuals and non-profit organizations.


Mexico City

Founders: Checha Carreño, Tanya De Poli

Founders is an ideas company that is digital to its core. The team is comprised of a diverse group of disruptive creatives focused on developing campaigns that will change the world. The team operates in Miami, Mexico, Kingston and Buenos Aires.


Buenos Aires

Founder: Paula Cordova

Ontologie is a strategic communications consultancy working across the Latin America region. The team specializes in traditional media relations, social media engagement and content development reaching a diverse mix of consumers and business audiences.


New York

Founder: Joanna Seddon

Presciant is a brand consultancy that works with clients to optimize and activate brands to drive future revenue and business growth. Areas of focus: branding in M&A, brand architecture, brand creation and valuation and measurement.

Reilly Connect


Founder: Susan Reilly

Reilly Connect is a digital communications and influencer marketing group committed to helping clients rethink how they use data-driven insights, analytics and technology to drive their communications efforts. The team specializes in a wide-range of vertical industries including health and wellness, education, pharmaceutical, food, hospitality, legal and fintech.

Rogue Sunday

New York

Founder: Lily Herman

Rogue Sunday is a digital strategy and marketing firm focused on editorial strategy and content creation as well as audience engagement, media relations and social media execution. The team brings a deep understanding of the ever-changing cultural and political landscape that individuals and brands need to navigate today’s changing landscape.

from our partners

“Jennifer is a visionary, and the definition of pure energy, creativity, and results. I’m proud to be part of the network she’s established through The Sway Effect. As a former client of Jennifer’s when she was leading a major agency’s worldwide communications strategies, I know the value she brings to the table. She sets the bar high—and then pushes beyond that with everything she does.”

Anne Madison
Founder, 357 Communications

“Having worked with Jennifer in the past, I was excited to be a part of her new endeavor. Not only is she super smart and effective, but also one of the most connected people I know.”

Mitch Markson
Creator & Ground Control, Markson IdeaCraft

“The people that we work with expect high quality, big results. To be able to bring somebody in with the caliber of Jennifer and her team and not have the baggage that comes with hiring large agency players is very unique.”

Bonin Bough
Founder and Chief Growth Officer, Bonin Ventures

“As the social purpose landscape continues to expand, having the right team to support a full buildout of our expertise in social impact engagement has been critical. The beauty of The Sway Effect and Jennifer’s leadership is that we can bring the best thinking and strategy to the table when it comes to a fully integrated communications buildout of an authentic and engaging purpose strategy for clients.”

Phil McCarty
Founder, Good Scout

“Not only is it an amazing opportunity to work with incredible people in this industry like Jennifer, but it’s also important to show that agencies don’t have to look like what they used to. And quite frankly, in our changing world, they can’t.”

Lily Herman
Founder, Rogue Sunday

“What is so great about The Sway Effect is that there’s such a diverse group of thinkers and thought leaders across multiple disciplines. When a group has this collaboration within itself, the opportunity for clients to tap into that collaboration and bring their unique perspective to is incredible.”

Todd Lancaster
Chief Creative Officer, GoDo Discovery Co.

“The true power of The Sway Effect is its depth and breadth of the network. Attracting talent from around the world is the logical next step in developing this network of the future. I am thrilled to be working again with Jennifer and to bring our collective experiences to the table on behalf of our clients.”

Paula Cordova
Founder, Ontologie