what we do

Creating lasting campaigns
that deliver

Our teams work across industries and geographies to provide the strategic thinking, creative insights and media know-how to build the brands of our clients and enhance their reputations.

Public Relations & Influence

We specialize in corporate reputation, executive communications, global media relations, internal communications, investor relations and issues management.

Brand Marketing

We understand consumers and know how to help brands connect to the world around them. Our creatives and brand strategists craft campaigns that get into the hearts and minds of consumers.


We identify, create and execute ideas that earn attention and drive the business of our clients. Our team is made up of writers, designers, innovators and makers the world over.

Social Impact

We work with brands across the private, public and social sectors to create purpose-driven campaigns that can make a lasting impact.

Nation Branding

We are experts in global travel – and focus on six dimensions of nation branding including tourism, trade, foreign direct investment, culture, governance and crisis and issues management.

Research & Measurement

We partner with Harris Interactive to develop publicity-driven research on behalf of our clients and have a proprietary tool that measures the qualitative and quantitative results of our campaigns.

Social Accelerator

We use proprietary machine learning models and human analysis to benchmark brands against their competitor set on social media over time, in a digital dashboard that is simple to use and understand.

DE&I Programming

We partner with brands to integrate diversity, equity and inclusive programming into all aspects of business today. Aligned to an organization’s mission, we develop campaigns to drive sustained outcomes.

network partners

Our network consists of over 50 partners across the U.S., Canada, Latin America, Europe, and Asia Pacific. Below is a sample of our agency partners.

357 Communications

Washington, D.C.

Founder: Anne Madison

357 Communications builds strategies across a wide range of vertical industries including travel and hospitality.


New Jersey

Founder: Stephanie Agresta

Ascendancy is an event marketing agency specializing in bringing corporate and executive reputation goals to life at leading events around the world. 

Cheryl Overton Communicatons

New York

Founder: Cheryl Overton

Cheryl Overton Communicatons specializes in consumer public relations and multi-cultural programming.



Founder: Alvaro Melendez

CRANT is a creative machine learning company helping brands use big data, artificial intelligence and storytelling to drive diversity, equity and inclusion.

DLC Group

Puerto Rico

Founder: Carlos Thompson

DLC Group is an independent agency that combines the power of creativity, data and PR based in Puerto Rico, U.S., and Latin America.


New York

Partner and CEO: Judith Carr-Rodriguez

FIG is an independent agency focused on a creative-first, data-powered approach to building brand saliency in the Information Age.


Mexico City

Founder: Tanya De Poli

Founders is a minority-owned, multicultural ideas company with operations in Miami, Mexico, New York, Kingston and Buenos Aires.

GoDo Discovery Co.


Founder: Todd Lancaster

GoDo Discovery Co. is an advertising agency that specializes in brand marketing for mid-market companies.

Gold View

New York

Founder: Helen Ye

Gold View is a specialist agency that provides communications and consultancy services to companies doing business in China and across the U.S.

Good Scout

New York

Founder: Phil McCarty

Good Scout is charity management consultancy focused on social impact and purpose-driven marketing.

Lividini & Co.

New York

Founder: Jaqui Lividini

Lividini & Co. is a creative communications company focused on lifestyle, retail and consumer media.

Markson IdeaCraft

New York

Founder: Mitch Markson

Markson IdeaCraft is a brand positioning consultancy focused on developing strategies for brands, individuals and non-profits.


New York

Founder: Joanna Seddon

Presciant is a brand consultancy that works with clients to optimize and activate brands to drive growth.

Sparkloft Media


Founder: Martin Stoll

Sparkloft Media is a social-first creative agency that leverages social media data to create insight-driven content.

from our partners

“Jennifer Risi is a visionary, and the definition of pure energy, creativity and results. I am proud to be part of The Sway Effect. As a former client, I know the value she brings to the table. She sets the bar high – and then pushes beyond that with everything she does.”

Anne Madison
Founder, 357 Communications

“The beauty of The Sway Effect is that we can bring the best thinking to the table to create fully integrated communications campaign that are purpose led.”

Phil McCarty
Founder, Good Scout

“At The Sway Effect, we are natural collaborators and have shown our clients what is possible when we come together.”

Alvaro Melendez
Founder, CRANT

“Jennifer Risi is not only super smart and effective, but is also one of the more connected people I know. The Sway Effect enables us to bring together the best thinking on behalf of our clients.”

Mitch Markson
Creator & Ground Control, Markson IdeaCraft

“What is so great about The Sway Effect is that there’s such a diverse group of thinkers across multiple disciplines. When a group has this level of collaboration within itself, the opportunity for clients to tap into our diversity of talent is simply incredible.”

Todd Lancaster
Founder, GoDo Discovery Co.

© 2022 The Sway Effect