Sway Forward is our division focused on helping brands break free from short-term thinking and focus on building sustainable brands with an eye on the future. Powered by The Imagination Satellite, the offer focuses on generating bold ideas and original messaging to help brands adapt and thrive, guiding them to explore new possibilities and sustainable growth.
proprietary tools to review brand strengths and opportunities.
cross-generational insights to enrich brand strategies.
monthly reports and set quarterly meetings to review findings.
The power of ‘holding sway’ is the power of PR. Every day, we partner with brands to understand that power, as well as how to maximize and sustain their potential. Against that backdrop, we developed a proprietary diagnostic tool enabling companies to evaluate if their brand “holds Sway” against the competition.
Business and societal goals as well as a brand’s reason for being.
Insight-based ideas that inspire, engage and galvanize.
Relationships and Persuasion Partners: Internal and external influencers, plus unexpected relationships.
Tapping into the currency of who and what is now and who and what is next.
The power of “doing” and making change happen.
The unexpected, the unusual, the humorous, and the one-in-a-million.
a customized analysis against our proprietary diagnostic tool.
a series of workshops to review the findings.
a “go forward” plan for the next 12-18 months.
Our DEI Barometer is an AI-backed platform that measures how brands’ DEI initiatives are resonating with audiences using social media data and machine learning. Specifically, the tool allows brands to uncover insights and make decisions against the pillars of sexual identity, race and ethnicity, gender, age, class, and disability. With this real-time data available, brands can better decisions to shape how they communicate with their stakeholders – from their employees to their consumers.
a digital and real-time dashboard to track DEI efforts.
brand metrics against the DEI pillars.
real-time insights and ability to tracks progress.
monthly reports and set quarterly meetings to review findings.
+1 (855) THE SWAY (843-7929)
inquiries@theswayeffect.com
Chrysler Building
405 Lexington Ave. Floor 8
New York, NY 10174
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