PRovoke Media
Our Founder and President Jennifer Risi takes a bold stance on how we need to safeguard the craft of PR in the age of AI.
PR News
The Sway Effect has been named to PR News 2027 Agency Elite Top 120.
Campaign
Our Founder and President Jennifer Risi shares what advice she would give her past self, as part of their ‘Question of the Week’ series.
PR News
The Sway Effect has been named a finalist for the 2026 PR News Platinum Awards for Agency of the Year – Women Owned.
HerAgenda
Radical honesty. Diverse perspectives. Zero bureaucracy. Learn more as our Founder and President Jennifer Risi shares with HerAgenda her journey from holding company leader to entrepreneur.
PR Girl Manifesto
From the big shifts across agency life to the changing role of AI, our Founder and President Jennifer Risi shares her thoughts on where the industry is headed what effective leadership looks like and the skills she believes will matter most in the years ahead.
PRovoke Media
Our Founder and President Jennifer Risi weighs in on the biggest corporate crises of Q2 2026 and the key lessons behind them.
O’Dwyer’s
Our Founder and President Jennifer Risi reflects on starting the agency seven years ago and why betting on earned media and going independent weren’t just the right moves but foreshadowing into where our industry is headed.
PRWeek
The Sway Effect announced a strategic partnership with M&C Saatchi NA.
PR News
Ahead of Cannes Lions 2026, our Founder and President Jennifer Risi discusses why this is the moment for independent PR agencies.