The Drum

The Drum

The Drum Oct 11,2021 Our founder, Jennifer Risi wrote an op-ed along with The Sway Effect’s own Natalie Kawam via The Drum on what marketers need to be thinking about as they seek to stay relevant amid...
PRWeek

PRWeek

PRWeek Oct 4,2021 We are proud to announce that The Sway Effect and our network partner, Agean PR have been named North American PR Agency of Record for Intrepid...
SXSW

SXSW

SXSW Mar 16, 2021 The Sway Effect’s Founder Jennifer Risi interviewed UN Women Deputy Executive Director Anita Bhatia for a panel entitled, “Women: Bearing the Impact of Covid-19...
PRWeek Convene

PRWeek Convene

PRWeek Convene Sep 15, 2020 Our Founder Jennifer Risi teamed up with Signet Jewelers Chief Communications Officer Colleen Rooney for a session focused on how brands are reimagining the customer experience and tapping into the vast spending power of BIPOC...