PRWeek
In our first year, The Sway Effect has been included in PRWeek’s Agency Business Report 2020.
PRovoke Media
The Sway Effect was named a finalist by PRovoke Media for North American New Agency of the Year.
PRovoke Media
Our Founder, Jennifer Risi, wrote about the power of partnership and importance of action and substance when managing a brand’s communications efforts amid COVID-19.
Campaign
Our Founder, Jennifer Risi, teamed up with PR industry veterans Caroline Dettman and Cheryl Overton to write about the power of women helping women and their continued commitment to “support” by example. #convenegirls
PR Newswire
American Association of Advertising Agency [4A’s] has named The Sway Effect as its new PR agency of record.
Yahoo! Finance
Betches, a digital media brand for gen z and millennial women, has named The Sway Effect as its new PR agency of record. The selection follows an agency review initiated by the Betches founders late last year.
PRWeek
Medical technology company Becton Dickinson has brought on The Sway Effect to handle internal and external communications for the organization.
Quartz
Last year, I left my executive leadership job at a major marketing and communications agency to start my own shop. Like many entrepreneurs before me, I worked hard to find the right people to help me manage the client work, new business, and the day-to-day operations.
PRovoke Media
Echo Chamber Podcast: Jennifer Risi recently launched her own communications agency after nearly a decade at Ogilvy. The agency, called the Sway Effect, speaks to the impact Risi hopes to have on the industry. One area that she is looking to change is the way agencies collaborate. She and industry veteran Bonin Bough join the […]
Working Woman Report
PR/Communications veteran Jennifer Risi is taking a whole new approach to help brands build value. She has a laserlike focus on figuring out what a brand needs and then simply delivers. #WomenWhoRock