PRWeek
Marielena Santana has been promoted to The Sway Effect’s Executive Vice President and Managing Director.
PR News
Ahead of 2022 Cannes Lions, The Sway Effect’s Jennifer Risi wrote an opinion piece looking back on DEI progress made across the advertising industry.
Authority Magazine
The Sway Effect’s Jennifer Risi was featured in Authority Magazine’s new series “5 Steps We Must Take to Truly Create an Inclusive Representative and Equitable Society.”
PRovoke Media
The Sway Effect’s clients received three 2022 North American Sabre Awards nominations.
Forbes
AnitaB.org’s Brenda Darden Wilkerson discussed The Sway Effect’s 2022 SXSW panel “Still So White: Tackling Diversity in Media & Tech” with our Founder Jennifer Risi and Vice Media Group’s Nadja Bellan-White.
Observer
The Sway Effect’s Natalie Kawam was named to Observer’s 2022 PR Rising Star list.
PRWeek
The Sway Effect’s Jennifer Risi was included in an industry roundup discussing how hiring outside the box should be a key strategy for growing your team.
Fortune
The Sway Effect’s Jennifer Risi was quoted tied to Have Her Back’s latest research on the inequities that still exist for women and minority owned businesses when pursuing new clients.
The Drum
The Sway Effect’s Jennifer Risi wrote an opinion piece on the steps brands can take to increase transparency when communicating with consumers and avoid the ‘cancelation’ of their company.
PRWeek
The Sway Effect revealed the DEI Barometer, an AI-based tool focused on helping brands measure and keep track of their DEI programming. The new offer was developed with network partner, Crant.