newsroom

NEWS

Campaign US

December 12, 2024

The Sway Effect’s Founder, Jennifer Risi, weighs in on the good, the bad and the ugly tied to the Omnicom and Interpublic Group (IPG) merger.

PR News

December 9, 2024

The Sway Effect has been named to PR News 2025 Agency Elite Top 120 list.

PRWeek

November 26, 2024

The Sway Effect has been named PR AOR for PopSockets.

PRovoke Media

October 31, 2024

The Sway Effect’s Jennifer Risi convened a discussion at PRovoke Media’s Global Summit on how communicators can tackle rising inequality across society today.

PR News

October 9, 2024

The Sway Effect and Intrepid Travel were awarded Campaign of the Year for Travel/Hospitality/Tourism at the 2024 PR News Platinum PR Awards.

PR Daily

October 1, 2024

The Sway Effect has been included in PR Daily’s 2024 Top Agencies List.

PRovoke Media

September 27, 2024

The Sway Effect has been named a finalist for PRovoke Media’s 2024 Global Agencies of the Year [Corporate Agency].

PRovoke Media

August 14, 2024

The Sway Effect’s Jennifer Risi, along with agency leaders from Day One and Chandler Chico chatted with PRovoke Media’s Paul Holmes on their 2024 Agency of the Year Wins.

PR News

August 6, 2024

The Sway Effect has once again been named a finalist for 2024 PR News Agency of the Year: Women-Owned.

PR News

August 6, 2024

The Sway Effect has been nominated for four 2024 PR News Platinum PR awards for their work with Intrepid Travel and Signet Jewelers.

PRovoke Media

July 25, 2024

Timed to the agency’s 5th anniversary, The Sway Effect launched Sway Forward and appointed Mitch Markson as Chief Creative Officer.

WorkLife

July 18, 2024

The Sway Effect’s Jennifer Risi weighs in on the move by SHRM to remove ‘equity’ from DEI.

EVENTS

Cannes Lions

June 19, 2024

The Sway Effect along with PRWeek convened a panel of the industry’s top leaders to discuss the past, present, and future of marcomms. #SwayEffectTurnsFive

Cannes Lions

June 18, 2024

The Sway Effect moderated a panel at The Female Quotient’s Equality Lounge entitled “Connections that Spark Creativity.”

SXSW

March 11, 2024

The Sway Effect’s Jennifer Risi moderated a discussion entitled “AI and the Future of Truth” with AI expert Gary Marcus and Sustainable Media Center’s Steve Rosenbaum.

SXSW

March 9, 2024

The Sway Effect’s Jennifer Risi hosted a panel at The Female Quotient’s Equality Lounge entitled “International Women’s Day: How Brands Can be Champion Women All Year Long.”

Advertising Week NY

October 16, 2023

The Sway Effect hosted a panel at The Female Quotient’s Equality Lounge entitled “Rewriting The Rules for RTO So Everyone Wins.”

PRWeek Roundtable

July 25, 2023

The Sway Effect’s Jennifer Risi participated in an industry roundtable hosted by PRWeek and Notified on the impact of technology in PR.

Cannes Lions 2023

June 21, 2023

The Sway Effect along with PRWeek convened a panel of industry leaders to discuss the power of PR during economic uncertainty.

Cannes Lions 2023

June 19, 2023

The Sway Effect moderated a panel at The Female Quotient’s Equality Lounge entitled “Women Owning It. Advertising and Marketing Leaders Forging Their Own Path.“

SXSW

March 12, 2023

The Sway Effect hosted a panel at The Female Quotient’s Equality Lounge entitled “Machine vs Human: Who Wins in Equity and Equality.”

Cannes Lions 2022

June 21, 2022

The Sway Effect along with PRWeek convened a panel of industry leaders to discuss new agency models and the continued importance of DE&I.

SXSW

Mar 13, 2022

The Sway Effect’s Jennifer Risi interviewed Vice Media Group’s Nadja Bellan-White and AnitaB.org’s Brenda Darden Wilkerson for a panel entitled “Still So White: Tackling Diversity in Media and Tech.”

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