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NEWS
PRovoke Media
Our Founder, Jennifer Risi, wrote about the power of partnership and importance of action and substance when managing a brand’s communications efforts amid COVID-19.
Campaign
Our Founder, Jennifer Risi, teamed up with PR industry veterans Caroline Dettman and Cheryl Overton to write about the power of women helping women and their continued commitment to “support” by example. #convenegirls
PR Newswire
American Association of Advertising Agency [4A’s] has named The Sway Effect as its new PR agency of record.
Yahoo! Finance
Betches, a digital media brand for gen z and millennial women, has named The Sway Effect as its new PR agency of record. The selection follows an agency review initiated by the Betches founders late last year.
PRWeek
Medical technology company Becton Dickinson has brought on The Sway Effect to handle internal and external communications for the organization.
Quartz
Last year, I left my executive leadership job at a major marketing and communications agency to start my own shop. Like many entrepreneurs before me, I worked hard to find the right people to help me manage the client work, new business, and the day-to-day operations.
PRovoke Media
Echo Chamber Podcast:
Jennifer Risi recently launched her own communications agency after nearly a decade at Ogilvy. The agency, called the Sway Effect, speaks to the impact Risi hopes to have on the industry. One area that she is looking to change is the way agencies collaborate. She and industry veteran Bonin Bough join the Echo Chamber to talk about the Sway Effect and how they thinking about new ways to work together.
Working Woman Report
PR/Communications veteran Jennifer Risi is taking a whole new approach to help brands build value. She has a laserlike focus on figuring out what a brand needs and then simply delivers. #WomenWhoRock
Sway Iberoamérica
In less than six months, The Sway Effect has gone global and has expanded its reach to Spain, Colombia, Argentina, and Mexico. Spearheaded by its female Founder and President, Jennifer Risi, our team is poised to help global brands connect in these key local markets while also helping local brands based in the region expand globally.
PRWeek
Allyship work is difficult and hardly ever linear. But there are so many steps anyone at any organization can take, no matter their position, to create a work environment that benefits everyone—not just those in positions of privilege.
Quartz
If we really want to create a workforce that’s more diverse, inclusive, and equitable across the board, reactive, one-time company initiatives won’t do much. It’s about the smaller and more proactive day-to-day actions that make all the difference and create a permanent culture shift.
Cheddar
It’s the firm that’s swaying the tide of the communications industry. The newly launched, Sway Effect, is working to create a network of agencies to not only handle communication for clients, but to integrate diversity and inclusion into all aspects of their business. We spoke to Jennifer Risi, Founder and President of The Sway Effect.
EVENTS
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