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NEWS

PR News

May 3, 2024

May is Mental Health Awareness Month. Our Founder, Jennifer Risi weighs in on how to support women in the workplace all year long.

PRWeek

May 1, 2024

The Sway Effect was named to PRWeek’s Agency Business Report for the fifth year in a row.

PRovoke Media

May 1, 2024

The Sway Effect was named PRovoke Media 2024 North American Boutique Agency of the Year. We also won two awards for our work with Signet Jewelers.

Worth Media

April 23, 2024

The Sway Effect’s Jennifer Risi chatted with Worth Media’s Dan Costa on the undeniable impact of women in AI at SXSW 2024.

O’Dwyer’s

April 3, 2024

The Sway Effect has made O’Dwyer’s list of top PR firms in the U.S. for the second year in a row.

PRovoke Media

April 3, 2024

The Sway Effect has been named a finalist for PRovoke Media’s 2024 Boutique Agency of the Year [North America].

PRovoke Media

March 29, 2024

The Sway Effect has been nominated for three 2024 North American SABRE Awards for their work with Signet and Intrepid Travel.

Fast Company

March 8, 2024

Ahead of #SXSW, The Sway Effect’s Founder Jennifer Risi highlighted how women still haven’t received the recognition they deserve in the development of AI.

PRovoke Media

January 22, 2024

The Sway Effect’s Jennifer Risi weighs in on the resignation of Web Summit CEO Paddy Cosgrave.

PR News

December 21, 2023

The Sway Effect’s Jennifer Risi weighs in on the 2024 trends that will impact the PR industry.

Fast Company

December 20, 2023

The Sway Effect’s Jennifer Risi wrote an opinion piece challenging Elon Musk on why DEI must remain front and center in 2024.

PR News

November 27, 2023

The Sway Effect has been named to PR News 2024 Agency Elite Top 100 list for the third year in a row.

EVENTS

SXSW

Mar 12, 2022

The Sway Effect’s Jennifer Risi participated in a panel entitled “DEI: Creating and Measuring Authentic Change” hosted by Rolling Stone and SHE Media.

3% Conference

Nov 2, 2021

The Sway Effect’s Jennifer Risi spoke with Signet Jewelers’ CCO Colleen Rooney and Vice Media Group’s CMO Nadja Bellan-White for a panel entitled, “Still So White: How Today’s Top Brands Are Tackling Diversity.”

SXSW

SXSW

Mar 16, 2021

The Sway Effect’s Jennifer Risi spoke with UN Women’s Deputy Executive Director Anita Bhatia for a panel entitled, “Women: Bearing the Impact of Covid-19 Globally.”

PRWeek Convene

PRWeek Convene

Sep 15, 2020

The Sway Effect’s Jennifer Risi spoke with Signet Jewelers’ CCO Colleen Rooney for a panel entitled “The Customer Experience: Delivering Through Diversity.”

3% Conference

Jul 28, 2020

The Sway Effect’s Jennifer Risi spoke with AnitaB.org CEO Brenda Darden Wilkerson for a panel entitled “Building a Better Tomorrow Through Inclusive Technology.”

DINNER: KINDRED COLLECTIVE

Advertising Week

Sep 26, 2019

The Sway Effect’s Jennifer Risi hosted a dinner with Kindred Collective’s Sofya Polyakov and The 3% Movement’s Kat Gordon brining together female leaders from across the marketing and media industries.

LAUNCH: THE SWAY EFFECT

Jul 16, 2019

The Sway Effect was officially born with the support of our agency network including bSMART, GoDo Discovery, Good Scout, Markson IdeaCraft, Reilly Connect and Rogue Sunday.

© 2022 The Sway Effect