newsroom
NEWS
WorkLife
The Sway Effect’s Jennifer Risi weighs in on the move by SHRM to remove ‘equity’ from DEI.
Fortune
The Sway Effect’s Nicole Houston weighs in on the importance of Summer Fridays at our agency.
PRWeek
Tied to Cannes Lions 2024, our Founder Jennifer Risi shares why we need to continue to double down on DEI efforts despite the current backslide across the marketing industry today.
PRWeek
The Sway Effect’s Jennifer Risi weighs in on why brands are pulling back from #Pride.
PR News
May is Mental Health Awareness Month. Our Founder, Jennifer Risi weighs in on how to support women in the workplace all year long.
PRWeek
May 1, 2024
The Sway Effect was named to PRWeek’s Agency Business Report for the fifth year in a row.
PRovoke Media
The Sway Effect was named PRovoke Media 2024 North American Boutique Agency of the Year. We also won two awards for our work with Signet Jewelers.
Worth Media
The Sway Effect’s Jennifer Risi chatted with Worth Media’s Dan Costa on the undeniable impact of women in AI at SXSW 2024.
O’Dwyer’s
The Sway Effect has made O’Dwyer’s list of top PR firms in the U.S. for the second year in a row.
PRovoke Media
The Sway Effect has been named a finalist for PRovoke Media’s 2024 Boutique Agency of the Year [North America].
PRovoke Media
The Sway Effect has been nominated for three 2024 North American SABRE Awards for their work with Signet and Intrepid Travel.
Fast Company
Ahead of #SXSW, The Sway Effect’s Founder Jennifer Risi highlighted how women still haven’t received the recognition they deserve in the development of AI.
EVENTS
SXSW
The Sway Effect’s Jennifer Risi participated in a panel entitled “DEI: Creating and Measuring Authentic Change” hosted by Rolling Stone and SHE Media.
3% Conference
Nov 2, 2021
The Sway Effect’s Jennifer Risi spoke with Signet Jewelers’ CCO Colleen Rooney and Vice Media Group’s CMO Nadja Bellan-White for a panel entitled, “Still So White: How Today’s Top Brands Are Tackling Diversity.”
SXSW
SXSW
The Sway Effect’s Jennifer Risi spoke with UN Women’s Deputy Executive Director Anita Bhatia for a panel entitled, “Women: Bearing the Impact of Covid-19 Globally.”
PRWeek Convene
PRWeek Convene
The Sway Effect’s Jennifer Risi spoke with Signet Jewelers’ CCO Colleen Rooney for a panel entitled “The Customer Experience: Delivering Through Diversity.”
3% Conference
The Sway Effect’s Jennifer Risi spoke with AnitaB.org CEO Brenda Darden Wilkerson for a panel entitled “Building a Better Tomorrow Through Inclusive Technology.”
DINNER: KINDRED COLLECTIVE
Advertising Week
The Sway Effect’s Jennifer Risi hosted a dinner with Kindred Collective’s Sofya Polyakov and The 3% Movement’s Kat Gordon brining together female leaders from across the marketing and media industries.
LAUNCH: THE SWAY EFFECT
The Sway Effect was officially born with the support of our agency network including bSMART, GoDo Discovery, Good Scout, Markson IdeaCraft, Reilly Connect and Rogue Sunday.
© 2022 The Sway Effect
