Newsroom

News

&

insights

Stay up to date with our news, events, and industry participations

NEWS

Our Founder, Jennifer Risi, shares her thoughts on the state of #DEI and why companies should focus on the work and not let the current noise be a distraction.

Our Founder, Jennifer Risi, weighs in on the good, the bad and the ugly tied to the Omnicom and Interpublic Group (IPG) merger.

The Sway Effect has been named to PR News 2025 Agency Elite Top 120 list.

The Sway Effect has been named PR AOR for PopSockets.

Our Founder, Jennifer Risi, convened a discussion at PRovoke Media’s Global Summit on how communicators can tackle rising inequality across society today.

The Sway Effect and Intrepid Travel were awarded Campaign of the Year for Travel/Hospitality/Tourism at the 2024 PR News Platinum PR Awards.

EVENTS

3% Conference

3% Conference

Our Founder, Jennifer Risi, spoke with AnitaB.org CEO Brenda Darden Wilkerson for a panel entitled “Building a Better Tomorrow Through Inclusive Technology.”

Kindred Collective

Advertising Week

Our Founder, Jennifer Risi, hosted a dinner with Kindred Collective’s Sofya Polyakov and The 3% Movement’s Kat Gordon brining together female leaders from across the marketing and media industries.

Launch: The Sway Effect

Our Launch

The Sway Effect was officially born with the support of our agency network including bSMART, GoDo Discovery, Good Scout, Markson IdeaCraft, Reilly Connect and Rogue Sunday.

PODCASTS

‘The Sway Effect’, a podcast series featuring the innovators, disruptors, movers and makers that are shaping the future of the marketing and communications Industry.

The Sway Effect knows how to create trends, shape opinions and drive behavior. Together, we will explore what’s now and what’s next across the industry, and The Sway Effect’s sweet spot — connecting brands with industry experts, media and influentials the world over.

We’re not the usual cast of characters you’ll find on Madison Avenue. We’re authors, creators, warriors, neuroscientists, influencers, and all sorts of movers and shakers. Tune in to hear perspectives from our clients and partners from across our global network on ‘The Sway Effect.’