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NEWS

The Sway Effect was named to PRWeek’s 2026 Agency Business Report.     

The Sway Effect was named to O’Dwyers 2026 List of Top PR Firms.    

The Sway Effect has been named to PRovoke Media’s list of 100 Best U.S Agencies.    

The Sway Effect has received multiple 2026 North American SABRE awards nominations for our work with 4As and Kindred.   

Tied to #SXSW 2026, our Founder Jennifer Risi examines how a new wave of female leadership is redefining the future of AI.   

The Sway Effect has been included in Provoke Media’s 2025 list of the 100 Best PR Agencies in the World.    

EVENTS

SXSW2023 3

SXSW

The Sway Effect hosted a panel at The Female Quotient’s Equality Lounge entitled “Machine vs Human: Who Wins in Equity and Equality.”

Cannes Lions

The Sway Effect along with PRWeek convened a panel of industry leaders to discuss new agency models and the continued importance of DE&I.

SXSW Panel 2022

SXSW

Our Founder Jennifer Risi interviewed Vice Media Group’s Nadja Bellan-White and AnitaB.org’s Brenda Darden Wilkerson for a panel entitled “Still So White: Tackling Diversity in Media and Tech.”

SXSW

Our Founder Jennifer Risi participated in a panel entitled “DEI: Creating and Measuring Authentic Change” hosted by Rolling Stone and SHE Media.

3% Conference

Our Founder Jennifer Risi spoke with Signet Jewelers’ CCO Colleen Rooney and Vice Media Group’s CMO Nadja Bellan-White for a panel entitled, “Still So White: How Today’s Top Brands Are Tackling Diversity.”

SXSW 2021

SXSW

Our Founder Jennifer Risi spoke with UN Women’s Deputy Executive Director Anita Bhatia for a panel entitled, “Women: Bearing the Impact of Covid-19 Globally.”

PODCASTS

‘The Sway Effect™’, a podcast series featuring the innovators, disruptors, movers and makers that are shaping the future of the marketing and communications Industry.

The Sway Effect™ knows how to create trends, shape opinions and drive behavior. Together, we will explore what’s now and what’s next across the industry, and The Sway Effect’s™ sweet spot — connecting brands with industry experts, media and influentials the world over.™

We’re not the usual cast of characters you’ll find on Madison Avenue. We’re authors, creators, warriors, neuroscientists, influencers, and all sorts of movers and shakers. Tune in to hear perspectives from our clients and partners from across our global network on ‘The Sway Effect™.’