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Stay up to date with our news, events, and industry participations

NEWS

Tied to Cannes Lions 2024, our Founder Jennifer Risi shares why we need to continue to double down on DEI efforts despite the current backslide across the marketing industry today.

The Sway Effect’s Jennifer Risi weighs in on why brands are pulling back from #Pride.

The Sway Effect was named to PRWeek’s Agency Business Report for the fifth year in a row.

May is Mental Health Awareness Month. Our Founder, Jennifer Risi weighs in on how to support women in the workplace all year long.

The Sway Effect was named PRovoke Media 2024 North American Boutique Agency of the Year. We also won two awards for our work with Signet Jewelers.

The Sway Effect’s Jennifer Risi chatted with Worth Media’s Dan Costa on the undeniable impact of women in AI at SXSW 2024.

EVENTS

Kindred Collective

Advertising Week

The Sway Effect’s Jennifer Risi hosted a dinner with Kindred Collective’s Sofya Polyakov and The 3% Movement’s Kat Gordon brining together female leaders from across the marketing and media industries.

Launch: The Sway Effect

Our Launch

The Sway Effect was officially born with the support of our agency network including bSMART, GoDo Discovery, Good Scout, Markson IdeaCraft, Reilly Connect and Rogue Sunday.

PODCASTS

‘The Sway Effect’, a podcast series featuring the innovators, disruptors, movers and makers that are shaping the future of the marketing and communications Industry.

The Sway Effect knows how to create trends, shape opinions and drive behavior. Together, we will explore what’s now and what’s next across the industry, and The Sway Effect’s sweet spot — connecting brands with industry experts, media and influentials the world over.

We’re not the usual cast of characters you’ll find on Madison Avenue. We’re authors, creators, warriors, neuroscientists, influencers, and all sorts of movers and shakers. Tune in to hear perspectives from our clients and partners from across our global network on ‘The Sway Effect.’