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Stay up to date with our news, events, and industry participations

NEWS

Our Founder, Jennifer Risi, shares her thoughts on the state of #DEI and why companies should focus on the work and not let the current noise be a distraction.

Our Founder, Jennifer Risi, weighs in on the good, the bad and the ugly tied to the Omnicom and Interpublic Group (IPG) merger.

The Sway Effect has been named to PR News 2025 Agency Elite Top 120 list.

The Sway Effect has been named PR AOR for PopSockets.

Our Founder, Jennifer Risi, convened a discussion at PRovoke Media’s Global Summit on how communicators can tackle rising inequality across society today.

The Sway Effect and Intrepid Travel were awarded Campaign of the Year for Travel/Hospitality/Tourism at the 2024 PR News Platinum PR Awards.

EVENTS

Cannes Lions

The Sway Effect along with PRWeek convened a panel of industry leaders to discuss new agency models and the continued importance of DE&I.

SXSW Panel 2022

SXSW

Our Founder, Jennifer Risi, interviewed Vice Media Group’s Nadja Bellan-White and AnitaB.org’s Brenda Darden Wilkerson for a panel entitled “Still So White: Tackling Diversity in Media and Tech.”

SXSW

Our Founder, Jennifer Risi, participated in a panel entitled “DEI: Creating and Measuring Authentic Change” hosted by Rolling Stone and SHE Media.

3% Conference

Our Founder, Jennifer Risi, spoke with Signet Jewelers’ CCO Colleen Rooney and Vice Media Group’s CMO Nadja Bellan-White for a panel entitled, “Still So White: How Today’s Top Brands Are Tackling Diversity.”

SXSW 2021

SXSW

Our Founder, Jennifer Risi, spoke with UN Women’s Deputy Executive Director Anita Bhatia for a panel entitled, “Women: Bearing the Impact of Covid-19 Globally.”

PRWeek Convene

PRWeek Convene

Our Founder, Jennifer Risi, spoke with Signet Jewelers’ CCO Colleen Rooney for a panel entitled “The Customer Experience: Delivering Through Diversity.”

PODCASTS

‘The Sway Effect’, a podcast series featuring the innovators, disruptors, movers and makers that are shaping the future of the marketing and communications Industry.

The Sway Effect knows how to create trends, shape opinions and drive behavior. Together, we will explore what’s now and what’s next across the industry, and The Sway Effect’s sweet spot — connecting brands with industry experts, media and influentials the world over.

We’re not the usual cast of characters you’ll find on Madison Avenue. We’re authors, creators, warriors, neuroscientists, influencers, and all sorts of movers and shakers. Tune in to hear perspectives from our clients and partners from across our global network on ‘The Sway Effect.’