Our Founder and President Jennifer Risi takes a bold stance on how we need to safeguard the craft of PR in the age of AI.
Our Founder and President Jennifer Risi takes a bold stance on how we need to safeguard the craft of PR in the age of AI.
Our Founder and President Jennifer Risi shares what advice she would give her past self, as part of their ‘Question of the Week’ series.
The Sway Effect has been named a finalist for the 2026 PR News Platinum Awards for Agency of the Year – Women Owned.
Radical honesty. Diverse perspectives. Zero bureaucracy. Learn more as our Founder and President Jennifer Risi shares with HerAgenda her journey from holding company leader to entrepreneur.
From the big shifts across agency life to the changing role of AI, our Founder and President Jennifer Risi shares her thoughts on where the industry is headed what effective leadership looks like and the skills she believes will matter most in the years ahead.
Our Founder and President Jennifer Risi moderated a discussion entitled “AI and the Future of Truth” with AI expert Gary Marcus and Sustainable Media Center’s Steve Rosenbaum.
Our Founder and President Jennifer Risi hosted a panel at The Female Quotient’s Equality Lounge entitled “International Women’s Day: How Brands Can be Champion Women All Year Long.”
The Sway Effect hosted a panel at The Female Quotient’s Equality Lounge entitled “Rewriting The Rules for RTO So Everyone Wins.”
Our Founder and President Jennifer Risi participated in an industry roundtable hosted by PRWeek and Notified on the impact of technology in PR.
The Sway Effect along with PRWeek convened a panel of industry leaders to discuss the power of PR during economic uncertainty.
The Sway Effect moderated a panel at The Female Quotient’s Equality Lounge entitled “Women Owning It. Advertising and Marketing Leaders Forging Their Own Path.“
‘The Sway Effect’, a podcast series featuring the innovators, disruptors, movers and makers that are shaping the future of the marketing and communications Industry.
The Sway Effect knows how to create trends, shape opinions and drive behavior. Together, we will explore what’s now and what’s next across the industry, and The Sway Effect’s sweet spot — connecting brands with industry experts, media and influentials the world over.
We’re not the usual cast of characters you’ll find on Madison Avenue. We’re authors, creators, warriors, neuroscientists, influencers, and all sorts of movers and shakers. Tune in to hear perspectives from our clients and partners from across our global network on ‘The Sway Effect.’
