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NEWS

The Sway Effect was named to PRWeek’s Agency Business Report for the sixth year in a row.

The Sway Effect has been included in PRovoke Media’s inaugural list of the 80 Best Agencies in the U.S.

Ahead of #SXSW, The Sway Effect’s Jennifer Risi weighs in on the #DEI debate and shares her thoughts on Google’s move to eliminate cultural events from its calendar app.

The Sway Effect’s Founder Jennifer Risi shares her thoughts on the state of #DEI and why companies should focus on the work and not let the current noise be a distraction.

The Sway Effect’s Founder, Jennifer Risi, weighs in on the good, the bad and the ugly tied to the Omnicom and Interpublic Group (IPG) merger.

The Sway Effect has been named to PR News 2025 Agency Elite Top 120 list.

EVENTS

Kindred Collective

Advertising Week

The Sway Effect’s Jennifer Risi hosted a dinner with Kindred Collective’s Sofya Polyakov and The 3% Movement’s Kat Gordon brining together female leaders from across the marketing and media industries.

Launch: The Sway Effect

Our Launch

The Sway Effect was officially born with the support of our agency network including bSMART, GoDo Discovery, Good Scout, Markson IdeaCraft, Reilly Connect and Rogue Sunday.

PODCASTS

‘The Sway Effect’, a podcast series featuring the innovators, disruptors, movers and makers that are shaping the future of the marketing and communications Industry.

The Sway Effect knows how to create trends, shape opinions and drive behavior. Together, we will explore what’s now and what’s next across the industry, and The Sway Effect’s sweet spot — connecting brands with industry experts, media and influentials the world over.

We’re not the usual cast of characters you’ll find on Madison Avenue. We’re authors, creators, warriors, neuroscientists, influencers, and all sorts of movers and shakers. Tune in to hear perspectives from our clients and partners from across our global network on ‘The Sway Effect.’