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Stay up to date with our news, events, and industry participations

NEWS

Our Founder Jennifer Risi weighed in on what’s next for the industry in 2026.     

The Sway Effect has been named a finalist at the 2026 PR Week Awards for Outstanding Boutique Agency of the Year, and our Founder Jennifer Risi for Outstanding Agency Professional of the Year.    

Our Founder Jennifer Risi convened a discussion at PRovoke Media’s Global Summit on why purpose still matters and how aligning values with strategy will help define what’s next in business.   

The Sway Effect are finalists for two 2025 PR Daily awards for our work with Intrepid Travel and Appian.   

The Sway Effect has been named PR News 2025 Women Owned Agency of the Year – the second time in three years!   

The Sway Effect has been named to PRNews Agency Elite Top 120 list for 2026.  

EVENTS

PRovoke 2025 Global Summit

2025 PRovoke Global Summit

The Sway Effect convened a panel discussion entitled “Why Purpose Matters: Fueling Business With Meaning” at PRovoke Media’s Global Summit with the 4As, The Mental Health Coalition, and World Business Chicago.

Cannes PRWeek

Cannes Lions

The Sway Effect along with PRWeek convened a panel of industry leaders to discuss what’s next for DEI. 

SXSW FQ 2025

SXSW

Our Founder Jennifer Risi hosted a panel at The Female Quotient’s FQ Lounge entitled “What Women Really Want: Redefining How Brands Can Celebrate International Women’s Day.”

Global Summit 24

2024 PRovoke Global Summit

The Sway Effect convened a panel discussion at PRovoke Media’s Global Summit with our clients from BD, Business for Good and Understood.org.

TSE PRWeek Cannes RT

Cannes Lions

The Sway Effect along with PRWeek convened a panel of the industry’s top leaders to discuss the past, present, and future of marcomms. #SwayEffectTurnsFive

FQ 2024 panel

Cannes Lions

The Sway Effect moderated a panel at The Female Quotient’s Equality Lounge entitled “Connections that Spark Creativity.”

PODCASTS

‘The Sway Effect™’, a podcast series featuring the innovators, disruptors, movers and makers that are shaping the future of the marketing and communications Industry.

The Sway Effect™ knows how to create trends, shape opinions and drive behavior. Together, we will explore what’s now and what’s next across the industry, and The Sway Effect’s™ sweet spot — connecting brands with industry experts, media and influentials the world over.™

We’re not the usual cast of characters you’ll find on Madison Avenue. We’re authors, creators, warriors, neuroscientists, influencers, and all sorts of movers and shakers. Tune in to hear perspectives from our clients and partners from across our global network on ‘The Sway Effect™.’