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Stay up to date with our news, events, and industry participations

NEWS

 
Our Founder and President Jennifer Risi weighs in on the biggest corporate crises of Q2 2026 and the key lessons behind them.

 
Our Founder and President Jennifer Risi reflects on starting the agency seven years ago and why betting on earned media and going independent weren’t just the right moves but foreshadowing into where our industry is headed.    

To celebrate The Sway Effect’s 7th anniversary, our Founder and President Jennifer Risi joins the PRWeek Podcast to reflect on the past seven years and talks about her Cannes takeaways.

Live from Cannes Lions, our Founder and President Jennifer Risi joins the PRovoke Media Podcast to discuss the state of corporate affairs and how modern public relations agencies are adding value.

The Sway Effect announced a strategic partnership with M&C Saatchi NA.     

Ahead of Cannes Lions 2026, our Founder and President Jennifer Risi discusses why this is the moment for independent PR agencies.    

EVENTS

SXSW

Our Founder and President Jennifer Risi moderated a discussion entitled “AI and the Future of Truth” with AI expert Gary Marcus and Sustainable Media Center’s Steve Rosenbaum.

sxsw 2024

SXSW

Our Founder and President Jennifer Risi hosted a panel at The Female Quotient’s Equality Lounge entitled “International Women’s Day: How Brands Can be Champion Women All Year Long.”

AWNY FQ

Advertising Week NY

The Sway Effect hosted a panel at The Female Quotient’s Equality Lounge entitled “Rewriting The Rules for RTO So Everyone Wins.”

PRWeek Tech Talk

PRWeek Roundtable

Our Founder and President Jennifer Risi participated in an industry roundtable hosted by PRWeek and Notified on the impact of technology in PR.

Cannes 2023 Roundtable

Cannes Lions

The Sway Effect along with PRWeek convened a panel of industry leaders to discuss the power of PR during economic uncertainty.

Cannes FQ 2023

Cannes Lions

The Sway Effect moderated a panel at The Female Quotient’s Equality Lounge entitled “Women Owning It. Advertising and Marketing Leaders Forging Their Own Path.“

PODCASTS

‘The Sway Effect’, a podcast series featuring the innovators, disruptors, movers and makers that are shaping the future of the marketing and communications Industry.

The Sway Effect knows how to create trends, shape opinions and drive behavior. Together, we will explore what’s now and what’s next across the industry, and The Sway Effect’s sweet spot — connecting brands with industry experts, media and influentials the world over.

We’re not the usual cast of characters you’ll find on Madison Avenue. We’re authors, creators, warriors, neuroscientists, influencers, and all sorts of movers and shakers. Tune in to hear perspectives from our clients and partners from across our global network on ‘The Sway Effect.’