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NEWS

Tied to Cannes Lions 2024, our Founder Jennifer Risi shares why we need to continue to double down on DEI efforts despite the current backslide across the marketing industry today.

The Sway Effect’s Jennifer Risi weighs in on why brands are pulling back from #Pride.

The Sway Effect was named to PRWeek’s Agency Business Report for the fifth year in a row.

May is Mental Health Awareness Month. Our Founder, Jennifer Risi weighs in on how to support women in the workplace all year long.

The Sway Effect was named PRovoke Media 2024 North American Boutique Agency of the Year. We also won two awards for our work with Signet Jewelers.

The Sway Effect’s Jennifer Risi chatted with Worth Media’s Dan Costa on the undeniable impact of women in AI at SXSW 2024.

EVENTS

AWNY FQ

Advertising Week NY

The Sway Effect hosted a panel at The Female Quotient’s Equality Lounge entitled “Rewriting The Rules for RTO So Everyone Wins.”

PRWeek Tech Talk

PRWeek Roundtable

The Sway Effect’s Jennifer Risi participated in an industry roundtable hosted by PRWeek and Notified on the impact of technology in PR.

Cannes 2023 Roundtable

Cannes Lions

The Sway Effect along with PRWeek convened a panel of industry leaders to discuss the power of PR during economic uncertainty.

Cannes FQ 2023

Cannes Lions

The Sway Effect moderated a panel at The Female Quotient’s Equality Lounge entitled “Women Owning It. Advertising and Marketing Leaders Forging Their Own Path.“

SXSW2023 3

SXSW

The Sway Effect hosted a panel at The Female Quotient’s Equality Lounge entitled “Machine vs Human: Who Wins in Equity and Equality.”

Cannes Lions

The Sway Effect along with PRWeek convened a panel of industry leaders to discuss new agency models and the continued importance of DE&I.

PODCASTS

‘The Sway Effect’, a podcast series featuring the innovators, disruptors, movers and makers that are shaping the future of the marketing and communications Industry.

The Sway Effect knows how to create trends, shape opinions and drive behavior. Together, we will explore what’s now and what’s next across the industry, and The Sway Effect’s sweet spot — connecting brands with industry experts, media and influentials the world over.

We’re not the usual cast of characters you’ll find on Madison Avenue. We’re authors, creators, warriors, neuroscientists, influencers, and all sorts of movers and shakers. Tune in to hear perspectives from our clients and partners from across our global network on ‘The Sway Effect.’