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NEWS

Tied to Cannes Lions 2024, our Founder Jennifer Risi shares why we need to continue to double down on DEI efforts despite the current backslide across the marketing industry today.

The Sway Effect’s Jennifer Risi weighs in on why brands are pulling back from #Pride.

The Sway Effect was named to PRWeek’s Agency Business Report for the fifth year in a row.

May is Mental Health Awareness Month. Our Founder, Jennifer Risi weighs in on how to support women in the workplace all year long.

The Sway Effect was named PRovoke Media 2024 North American Boutique Agency of the Year. We also won two awards for our work with Signet Jewelers.

The Sway Effect’s Jennifer Risi chatted with Worth Media’s Dan Costa on the undeniable impact of women in AI at SXSW 2024.

EVENTS

SXSW FQ 2025

SXSW

The Sway Effect’s Jennifer Risi hosted a panel at The Female Quotient’s FQ Lounge entitled “What Women Really Want: Redefining How Brands Can Celebrate International Women’s Day.”

Global Summit 24

2024 PRovoke Global Summit

The Sway Effect convened a panel discussion at PRovoke Media’s Global Summit with our clients from BD, Business for Good and Understood.org.

TSE PRWeek Cannes RT

Cannes Lions

The Sway Effect along with PRWeek convened a panel of the industry’s top leaders to discuss the past, present, and future of marcomms. #SwayEffectTurnsFive

FQ 2024 panel

Cannes Lions

The Sway Effect moderated a panel at The Female Quotient’s Equality Lounge entitled “Connections that Spark Creativity.”

SXSW

The Sway Effect’s Jennifer Risi moderated a discussion entitled “AI and the Future of Truth” with AI expert Gary Marcus and Sustainable Media Center’s Steve Rosenbaum.

sxsw 2024

SXSW

The Sway Effect’s Jennifer Risi hosted a panel at The Female Quotient’s Equality Lounge entitled “International Women’s Day: How Brands Can be Champion Women All Year Long.”

PODCASTS

‘The Sway Effect’, a podcast series featuring the innovators, disruptors, movers and makers that are shaping the future of the marketing and communications Industry.

The Sway Effect knows how to create trends, shape opinions and drive behavior. Together, we will explore what’s now and what’s next across the industry, and The Sway Effect’s sweet spot — connecting brands with industry experts, media and influentials the world over.

We’re not the usual cast of characters you’ll find on Madison Avenue. We’re authors, creators, warriors, neuroscientists, influencers, and all sorts of movers and shakers. Tune in to hear perspectives from our clients and partners from across our global network on ‘The Sway Effect.’