newsroom
NEWS
PRovoke Media
Timed to the agency’s 5th anniversary, The Sway Effect launched Sway Forward and appointed Mitch Markson as Chief Creative Officer.
WorkLife
The Sway Effect’s Jennifer Risi weighs in on the move by SHRM to remove ‘equity’ from DEI.
Fortune
The Sway Effect’s Nicole Houston weighs in on the importance of Summer Fridays at our agency.
PRWeek
Tied to Cannes Lions 2024, our Founder Jennifer Risi shares why we need to continue to double down on DEI efforts despite the current backslide across the marketing industry today.
PRWeek
The Sway Effect’s Jennifer Risi weighs in on why brands are pulling back from #Pride.
PR News
May is Mental Health Awareness Month. Our Founder, Jennifer Risi weighs in on how to support women in the workplace all year long.
PRWeek
May 1, 2024
The Sway Effect was named to PRWeek’s Agency Business Report for the fifth year in a row.
PRovoke Media
The Sway Effect was named PRovoke Media 2024 North American Boutique Agency of the Year. We also won two awards for our work with Signet Jewelers.
Worth Media
The Sway Effect’s Jennifer Risi chatted with Worth Media’s Dan Costa on the undeniable impact of women in AI at SXSW 2024.
O’Dwyer’s
The Sway Effect has made O’Dwyer’s list of top PR firms in the U.S. for the second year in a row.
PRovoke Media
The Sway Effect has been named a finalist for 2024 North American SABRE Awards Boutique Agency of the Year.
PRovoke Media
The Sway Effect has been nominated for three 2024 North American SABRE Awards for their work with Signet and Intrepid Travel.
EVENTS
Cannes Lions
The Sway Effect along with PRWeek convened a panel of the industry’s top leaders to discuss the past, present, and future of marcomms. #SwayEffectTurnsFive
Cannes Lions
The Sway Effect moderated a panel at The Female Quotient’s Equality Lounge entitled “Connections that Spark Creativity.”
SXSW
The Sway Effect’s Jennifer Risi moderated a discussion entitled “AI and the Future of Truth” with AI expert Gary Marcus and Sustainable Media Center’s Steve Rosenbaum.
SXSW
The Sway Effect’s Jennifer Risi hosted a panel at The Female Quotient’s Equality Lounge entitled “International Women’s Day: How Brands Can be Champion Women All Year Long.”
Advertising Week NY
The Sway Effect hosted a panel at The Female Quotient’s Equality Lounge entitled “Rewriting The Rules for RTO So Everyone Wins.”
PRWeek Roundtable
The Sway Effect’s Jennifer Risi participated in an industry roundtable hosted by PRWeek and Notified on the impact of technology in PR.
Cannes Lions 2023
The Sway Effect along with PRWeek convened a panel of industry leaders to discuss the power of PR during economic uncertainty.
Cannes Lions 2023
The Sway Effect moderated a panel at The Female Quotient’s Equality Lounge entitled “Women Owning It. Advertising and Marketing Leaders Forging Their Own Path.“
SXSW
The Sway Effect hosted a panel at The Female Quotient’s Equality Lounge entitled “Machine vs Human: Who Wins in Equity and Equality.”
Cannes Lions 2022
The Sway Effect along with PRWeek convened a panel of industry leaders to discuss new agency models and the continued importance of DE&I.
SXSW
The Sway Effect’s Jennifer Risi interviewed Vice Media Group’s Nadja Bellan-White and AnitaB.org’s Brenda Darden Wilkerson for a panel entitled “Still So White: Tackling Diversity in Media and Tech.”
SXSW
The Sway Effect’s Jennifer Risi participated in a panel entitled “DEI: Creating and Measuring Authentic Change” hosted by Rolling Stone and SHE Media.
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