newsroom
NEWS
Unsilenced.org
Our Founder Jennifer Risi authored an opinion piece centered around The Sway Effect turning three.
Unsilenced.org
July 22, 2022
The Sway Effect’s Jennifer Risi has been named to the Board of Directors at Unsilenced.
PR News
The Sway Effect’s Jennifer Risi was included in an industry round-up on media relations best practices.
PRWeek
Bulldog Reporter
The Sway Effect has won four 2022 Bulldog PR awards for our work with the 4A’s and Signet Jewelers.
PRovoke Media
PR News
Ahead of 2022 Cannes Lions, The Sway Effect’s Jennifer Risi developed an opinion piece looking back on DEI progress made across the advertising industry.
PRWeek
Marielena Santana has been promoted to The Sway Effect’s Executive Vice President and Managing Director.
Authority Magazine
The Sway Effect’s Jennifer Risi was featured in Authority Magazine’s new series “5 Steps We Must Take to Truly Create an Inclusive Representative and Equitable Society.”
PRovoke Media
The Sway Effect’s clients received three 2022 North American Sabre Awards nominations.
Forbes
AnitaB.org’s Brenda Darden Wilkerson discussed The Sway Effect’s 2022 SXSW panel “Still So White: Tackling Diversity in Media & Tech” with our Founder Jennifer Risi and Vice Media Group’s Nadja Bellan-White.
Observer
The Sway Effect’s Natalie Kawam was named to Observer’s 2022 PR Rising Star list.
EVENTS
Cannes Lions 2022
The Sway Effect convened a panel of business leaders to discuss new agency models and the prioritization of DEI at Cannes Lions 2022, moderated by PRWeek’s Steve Barret.
SXSW
The Sway Effect’s Jennifer Risi spoke with Vice Media Group’s CMO Nadja Bellan-White and AnitaB.org CEO Brenda Darden Wilkerson for a panel entitled “Still So White: Tackling Diversity in Media and Tech.”
SXSW
The Sway Effect’s Jennifer Risi participated in a panel entitled “DEI: Creating and Measuring Authentic Change” hosted by Rolling Stone and SHE Media.
3% Conference
Nov 2, 2021
The Sway Effect’s Jennifer Risi spoke with Signet Jewelers’ CCO Colleen Rooney and Vice Media Group’s CMO Nadja Bellan-White for a panel entitled, “Still So White: How Today’s Top Brands Are Tackling Diversity.”
SXSW
SXSW
The Sway Effect’s Jennifer Risi spoke with UN Women’s Deputy Executive Director Anita Bhatia for a panel entitled, “Women: Bearing the Impact of Covid-19 Globally.”
PRWeek Convene
PRWeek Convene
The Sway Effect’s Jennifer Risi spoke with Signet Jewelers’ CCO Colleen Rooney for a panel entitled “The Customer Experience: Delivering Through Diversity.”
3% Conference
The Sway Effect’s Jennifer Risi spoke with AnitaB.org CEO Brenda Darden Wilkerson for a panel entitled “Building a Better Tomorrow Through Inclusive Technology.”
DINNER: KINDRED COLLECTIVE
DINNER: KINDRED COLLECTIVE
The Sway Effect’s Jennifer Risi hosted a dinner with Kindred Collective’s Sofya Polyakov and The 3% Movement’s Kat Gordon brining together female leaders from across the marketing and media industries.
LAUNCH: THE SWAY EFFECT
LAUNCH: THE SWAY EFFECT
The Sway Effect was officially born with the support of our agency network including bSMART, GoDo Discovery, Good Scout, Markson IdeaCraft, Reilly Connect and Rogue Sunday.
© 2022 The Sway Effect