newsroom

NEWS

WorkLife

July 18, 2024

The Sway Effect’s Jennifer Risi weighs in on the move by SHRM to remove ‘equity’ from DEI.

Fortune

July 18, 2024

The Sway Effect’s Nicole Houston weighs in on the importance of Summer Fridays at our agency.

PRWeek

June 17, 2024

Tied to Cannes Lions 2024, our Founder Jennifer Risi shares why we need to continue to double down on DEI efforts despite the current backslide across the marketing industry today.

PRWeek

May 30, 2024

The Sway Effect’s Jennifer Risi weighs in on why brands are pulling back from #Pride.

PR News

May 3, 2024

May is Mental Health Awareness Month. Our Founder, Jennifer Risi weighs in on how to support women in the workplace all year long.

PRWeek

May 1, 2024

The Sway Effect was named to PRWeek’s Agency Business Report for the fifth year in a row.

PRovoke Media

May 1, 2024

The Sway Effect was named PRovoke Media 2024 North American Boutique Agency of the Year. We also won two awards for our work with Signet Jewelers.

Worth Media

April 23, 2024

The Sway Effect’s Jennifer Risi chatted with Worth Media’s Dan Costa on the undeniable impact of women in AI at SXSW 2024.

O’Dwyer’s

April 3, 2024

The Sway Effect has made O’Dwyer’s list of top PR firms in the U.S. for the second year in a row.

PRovoke Media

April 3, 2024

The Sway Effect has been named a finalist for 2024 North American SABRE Awards Boutique Agency of the Year.

PRovoke Media

March 29, 2024

The Sway Effect has been nominated for three 2024 North American SABRE Awards for their work with Signet and Intrepid Travel.

Fast Company

March 8, 2024

Ahead of #SXSW, The Sway Effect’s Founder Jennifer Risi highlighted how women still haven’t received the recognition they deserve in the development of AI.

EVENTS

Cannes Lions

June 19, 2024

The Sway Effect along with PRWeek convened a panel of the industry’s top leaders to discuss the past, present, and future of marcomms. #SwayEffectTurnsFive

Cannes Lions

June 18, 2024

The Sway Effect moderated a panel at The Female Quotient’s Equality Lounge entitled “Connections that Spark Creativity.”

SXSW

March 11, 2024

The Sway Effect’s Jennifer Risi moderated a discussion entitled “AI and the Future of Truth” with AI expert Gary Marcus and Sustainable Media Center’s Steve Rosenbaum.

SXSW

March 9, 2024

The Sway Effect’s Jennifer Risi hosted a panel at The Female Quotient’s Equality Lounge entitled “International Women’s Day: How Brands Can be Champion Women All Year Long.”

Advertising Week NY

October 16, 2023

The Sway Effect hosted a panel at The Female Quotient’s Equality Lounge entitled “Rewriting The Rules for RTO So Everyone Wins.”

PRWeek Roundtable

July 25, 2023

The Sway Effect’s Jennifer Risi participated in an industry roundtable hosted by PRWeek and Notified on the impact of technology in PR.

Cannes Lions 2023

June 21, 2023

The Sway Effect along with PRWeek convened a panel of industry leaders to discuss the power of PR during economic uncertainty.

Cannes Lions 2023

June 19, 2023

The Sway Effect moderated a panel at The Female Quotient’s Equality Lounge entitled “Women Owning It. Advertising and Marketing Leaders Forging Their Own Path.“

SXSW

March 12, 2023

The Sway Effect hosted a panel at The Female Quotient’s Equality Lounge entitled “Machine vs Human: Who Wins in Equity and Equality.”

Cannes Lions 2022

June 21, 2022

The Sway Effect along with PRWeek convened a panel of industry leaders to discuss new agency models and the continued importance of DE&I.

SXSW

Mar 13, 2022

The Sway Effect’s Jennifer Risi interviewed Vice Media Group’s Nadja Bellan-White and AnitaB.org’s Brenda Darden Wilkerson for a panel entitled “Still So White: Tackling Diversity in Media and Tech.”

SXSW

Mar 12, 2022

The Sway Effect’s Jennifer Risi participated in a panel entitled “DEI: Creating and Measuring Authentic Change” hosted by Rolling Stone and SHE Media.

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