newsroom
NEWS
Fast Company
Ahead of #SXSW, The Sway Effect’s Founder Jennifer Risi explained how AI tools should be a resource and not a replacement for genuine DEI programming and communications.
PR News
Tied to International Women’s Day, The Sway Effect’s Founder Jennifer Risi highlighted how brands should #EmbraceEquity and recommit to DEI programming despite economic uncertainty.
PR News
The Sway Effect’s Jennifer Risi wrote an opinion piece on the year ahead and why PR is more important than ever during times of economic uncertainty.
PRWeek
ADweek
The Sway Effect’s Jennifer Risi discussed tips agencies should consider when working with notorious figures such Frye Festival’s Billy McFarland.
PRWeek
The Sway Effect has been named finalist for a 2023 PRWeek Award for our work with Signet Jewelers in the Best in Corporate Branding category.
Digiday-PR News- The Drum
The Sway Effect’s Jennifer Risi was quoted on the trending topic of Keurig Dr Pepper’s 360-day payment terms and how the industry needs better advocacy around such issues.
PR News
The Sway Effect has won two PR News 2022 PR Platinum Awards for our work with BD and Signet Jewelers.
PR News
The Sway Effect has been named to PR News 2023 Agency Elite Top 100 list for the second year in a row.
PR News
The Sway Effect’s clients have been nominated for two PR News 2022 Platinum PR Awards.
PRWeek
The Sway Effect has been nominated for a 2022 PRWeek Purpose Award for our work with Understood.org.
PR News
Our Founder Jennifer Risi authored an opinion piece centered around The Sway Effect turning three.
EVENTS
SXSW
The Sway Effect hosted a panel at The Female Quotient’s Equality Lounge entitled “Machine vs Human: Who Wins in Equity and Equality.”
Cannes Lions 2022
The Sway Effect convened a panel of business leaders to discuss new agency models and the prioritization of DEI at Cannes Lions 2022, moderated by PRWeek’s Steve Barret.
SXSW
The Sway Effect’s Jennifer Risi spoke with Vice Media Group’s CMO Nadja Bellan-White and AnitaB.org CEO Brenda Darden Wilkerson for a panel entitled “Still So White: Tackling Diversity in Media and Tech.”
SXSW
The Sway Effect’s Jennifer Risi participated in a panel entitled “DEI: Creating and Measuring Authentic Change” hosted by Rolling Stone and SHE Media.
3% Conference
Nov 2, 2021
The Sway Effect’s Jennifer Risi spoke with Signet Jewelers’ CCO Colleen Rooney and Vice Media Group’s CMO Nadja Bellan-White for a panel entitled, “Still So White: How Today’s Top Brands Are Tackling Diversity.”
SXSW
SXSW
The Sway Effect’s Jennifer Risi spoke with UN Women’s Deputy Executive Director Anita Bhatia for a panel entitled, “Women: Bearing the Impact of Covid-19 Globally.”
PRWeek Convene
PRWeek Convene
The Sway Effect’s Jennifer Risi spoke with Signet Jewelers’ CCO Colleen Rooney for a panel entitled “The Customer Experience: Delivering Through Diversity.”
3% Conference
The Sway Effect’s Jennifer Risi spoke with AnitaB.org CEO Brenda Darden Wilkerson for a panel entitled “Building a Better Tomorrow Through Inclusive Technology.”
DINNER: KINDRED COLLECTIVE
Advertising Week
The Sway Effect’s Jennifer Risi hosted a dinner with Kindred Collective’s Sofya Polyakov and The 3% Movement’s Kat Gordon brining together female leaders from across the marketing and media industries.
LAUNCH: THE SWAY EFFECT
Our Launch
The Sway Effect was officially born with the support of our agency network including bSMART, GoDo Discovery, Good Scout, Markson IdeaCraft, Reilly Connect and Rogue Sunday.
© 2022 The Sway Effect