newsroom

NEWS

PR News

May 8, 2023

The Sway Effect’s Jennifer Risi penned an opinion piece on what PR can do during economic uncertainty.

PR News

May 4, 2023

In recognition of Mental Health Awareness Month, The Sway Effect’s Jennifer Risi discusses several notable campaigns and the importance of authenticity and diversity.

PRovoke Media

May 2, 2023

The Sway Effect and Appian were awarded the Best Executive Communications Campaign at the 2023 PRovoke Media SABRE Awards.

PRWeek

May 2, 2023

The Sway Effect was named to PRWeek’s Agency Business Report for the fourth year in a row.

PRovoke Media

April 5, 2023

The Sway Effect announced its partnership with Gold View PR, supporting multinational corporations operating in China.

PRovoke Media

March 28, 2023

The Sway Effect’s clients received three 2023 North America Sabre Award nominations.

Fast Company

March 10, 2023

Ahead of #SXSW, The Sway Effect’s Founder Jennifer Risi explained how AI tools should be a resource and not a replacement for genuine DEI programming and communications.

PR News

March 8, 2023

Tied to International Women’s Day, The Sway Effect’s Founder Jennifer Risi highlighted how brands should #EmbraceEquity and recommit to DEI programming despite economic uncertainty.

PR News

January 30, 2023

The Sway Effect’s Jennifer Risi wrote an opinion piece on the year ahead and why PR is more important than ever during times of economic uncertainty.

PRWeek

January 25, 2023

The Sway Effect has been named The Female Quotient’s communications agency.

ADweek

January 13, 2023

The Sway Effect’s Jennifer Risi discussed tips agencies should consider when working with notorious figures such Frye Festival’s Billy McFarland.

EVENTS

SXSW

March 12, 2023

The Sway Effect hosted a panel at The Female Quotient’s Equality Lounge entitled “Machine vs Human: Who Wins in Equity and Equality.”

Cannes Lions 2022

June 21, 2022

The Sway Effect convened a panel of business leaders to discuss new agency models and the prioritization of DEI at Cannes Lions 2022, moderated by PRWeek’s Steve Barret.

SXSW

Mar 13, 2022

The Sway Effect’s Jennifer Risi spoke with Vice Media Group’s CMO Nadja Bellan-White and AnitaB.org CEO Brenda Darden Wilkerson for a panel entitled “Still So White: Tackling Diversity in Media and Tech.”

SXSW

Mar 12, 2022

The Sway Effect’s Jennifer Risi participated in a panel entitled “DEI: Creating and Measuring Authentic Change” hosted by Rolling Stone and SHE Media.

3% Conference

Nov 2, 2021

The Sway Effect’s Jennifer Risi spoke with Signet Jewelers’ CCO Colleen Rooney and Vice Media Group’s CMO Nadja Bellan-White for a panel entitled, “Still So White: How Today’s Top Brands Are Tackling Diversity.”

SXSW

SXSW

Mar 16, 2021

The Sway Effect’s Jennifer Risi spoke with UN Women’s Deputy Executive Director Anita Bhatia for a panel entitled, “Women: Bearing the Impact of Covid-19 Globally.”

PRWeek Convene

PRWeek Convene

Sep 15, 2020

The Sway Effect’s Jennifer Risi spoke with Signet Jewelers’ CCO Colleen Rooney for a panel entitled “The Customer Experience: Delivering Through Diversity.”

3% Conference

Jul 28, 2020

The Sway Effect’s Jennifer Risi spoke with AnitaB.org CEO Brenda Darden Wilkerson for a panel entitled “Building a Better Tomorrow Through Inclusive Technology.”

DINNER: KINDRED COLLECTIVE

Advertising Week

Sep 26, 2019

The Sway Effect’s Jennifer Risi hosted a dinner with Kindred Collective’s Sofya Polyakov and The 3% Movement’s Kat Gordon brining together female leaders from across the marketing and media industries.

LAUNCH: THE SWAY EFFECT

Our Launch

Jul 16, 2019

The Sway Effect was officially born with the support of our agency network including bSMART, GoDo Discovery, Good Scout, Markson IdeaCraft, Reilly Connect and Rogue Sunday.

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