The Drum


September 9, 2021 

The Sway Effect has been shortlisted for The Drum’s PR Awards 2021 in two categories for our work with BD.

PR News


August 18, 2021 

The Sway Effect has been named to PR News 2022 Agency Elite Top 100 list. 

PR Council


August 18, 2021 

Our Founder, Jennifer Risi was featured on this week’s PR Council World’s Most Successful Agencies Podcast. Listen here: Episode Nine: A New Model Sways Clients and Talent – PR Council

PR News


July 28, 2021 

Our very own Marielena Santana, has been named a PR News 2021 Top Women in PR.

The Drum


July 20, 2021 

Our Founder, Jennifer Risi, has been named to the jury for The Drum’s 2021 PR Awards.

Thrive Global


June 12, 2021 

As a part of Thrive Global’s women leadership series, our Founder Jennifer Risi shared how the power of collaboration enables the best work for brands.

PRovoke Media


May 20, 2021 

The Sway Effect has been named 2nd fastest-growing agency in the world by PRovoke’s 2021 Global PR Agency Ranking.

PRovoke Media


May 12, 2021 

The Sway Effect has been named PRovoke Media’s 2021 North American New Agency of the Year.

PRovoke Media


May 6, 2021 

PRovoke Founder, Paul Holmes along with our Founder, Jennifer Risi sat with Vice’s Global CMO, Nadja Bellan-White to discuss the evolving role of media in culture.

PR Newswire


April 29, 2021 

The Sway Effect has launched a new product suite designed to help brands measure their equity and influence and to understand how to maximize their potential.



April 29, 2021 

We have officially launched The Sway Effect Index, an ongoing consumer sentiment survey that will take a pulse of “who” and “what” is holding sway.



April 21, 2021 

Our Founder, Jennifer Risi, shared her thoughts on the impact of the Chauvin verdict and the ongoing need for actionable accountability from brands regarding their diversity commitments.



April 21, 2021 

Steve Barrett sat down with our Founder Jennifer Risi for PRWeek’s Coffee Break to chat all things The Sway Effect – from our agency’s growth, to our purpose and much more.



April 20, 2021 

The Sway Effect has been included in PRWeek’s 2021 Agency Business Report as an Up & Coming Agency. 

PRovoke Media


April 12, 2021 

The Sway Effect has been nominated as a PRovoke 2021 North American Agency Of The Year Finalist for the second year in a row.

PRovoke Media


April 6, 2021 

The Sway Effect, along with BD, was named a Provoke 2021 Sabre Awards finalist in the “Best Corporate Media Relations” category.


March 8, 2021 

Commemorating International Women’s Day, our Founder, Jennifer Risi, takes a look back at how far the PR industry has come in achieving gender parity. #actionforequality


March 8, 2021 

PRWeek included The Sway Effect in a roundup on how top agencies are celebrating International Women’s Day. #actionforequality

PR Daily

January 22, 2021 

Our Founder, Jennifer Risi, wrote an article focused on recommendations brands should consider for rebuilding media relationships in the age of “fake news.”


December 30, 2020 

Our Founder, Jennifer Risi, wrote an article focused on how agencies and brands can collaborate to make a lasting impact during these unprecedented times. 


December 21, 2020 

Our Founder Jennifer Risi was named to Observer’s 2020 PR Power 50.



December 18, 2020 

Marielena Santana joins The Sway Effect as Senior Vice President. Mari will work across the client portfolio as well as drive marketing and support new business.



December 16, 2020

Everything in PR shared a Q&A focused on how The Sway Effect is shaking up the PR industry.


December 14, 2020

Our Founder Jennifer Risi was named to the 2021 Gerety Awards Grand Jury.


December 10, 2020

The Sway Effect has been nominated as “Boutique Agency of the Year” for PRWeek’s 2021 Awards.

PRovoke Media

December 9, 2020

The Sway Effect announces its partnership with DLC Group, adding to the agency’s core capabilities and expanding our geographic footprint.

The Elephant in the Room

December 2, 2020

Our Founder, Jennifer Risi, sat down with Sudha Singh for her podcast to discuss new ways of working, the increasing importance of diversity and inclusion and why brands need to focus more on Purpose.

The Reset Podcast

November 18, 2020

Laura Mignott invited our Founder, Jennifer Risi, to share her story on the creation of The Sway Effect and how she is successfully creating a winning culture for her clients, partners and teams in the midst of a pandemic.


Mind of a Mentor

November 10, 2020

Marla Isackson interviewed our Founder, Jennifer Risi, on her entrepreneurial journey and how she is building a global network of independent experts.  



October 19, 2020

The Sway Effect joins by The Network, a new global network of leading independent creative agencies as a founding partner.


PRovoke Media

September 28, 2020

The Sway Effect’s Glo Lindenmuth spoke with PRovoke Media as part of their series on racial inequality in the PR industry – and how change will lead to better work.



PRWeek Convene

September 15, 2020

The Sway Effect sponsored a session at PRWeek Convene Talking Shop: The Future of Retail entitled “The Customer Experience: Delivering Through Diversity” with Signet Jewelers’ CCO Colleen Rooney.




September 14, 2020

PR/Communications veteran Jennifer Risi discusses why she started The Sway Effect and how she is creating a new agency model to challenge the traditional ways of working and deliver for brands today. #Gamechanger




July 27, 2020

Timed to the annual 3% Conference, CEO Brenda Darden Wilkerson authored a Forbes piece with our founder Jennifer Risi focused on inclusive technology and the future of work.



3% Conference

July 27 – 29, 2020

The Sway Effect sponsored a session at this year’s 3% Conference entitled “Building a Better Tomorrow Through Inclusive Technology” with CEO Brenda Darden Wilkerson. 




June 25, 2020 has named The Sway Effect as its global PR agency of record.




June 25, 2020

The Sway Effect announces its partnership with creative powerhouse, Founders Agency.



June 10, 2020

BERG has named The Sway Effect as its global PR agency of record.



June 10, 2020

The Sway Effect has officially expanded into Latin America via Paula Cordova’s Ontologie.


PRovoke Media

May 27, 2020

The Sway Effect recently collaborated with PRovoke Media to discuss the role of agencies in reimagining how they work with brands today.


PRovoke Media

May 27, 2020

Our Founder and President, Jennifer Risi spoke with PRovoke Media about COVID-19’s impact on media consumption and how brands can strengthen consumer relationships.


The PRovoke Podcast

April 24, 2020

The World Travel & Tourism Council’s Virginia Messina teamed up with our Founder and President, Jennifer Risi to talk about the importance of ongoing communications for the travel and tourism industry during COVID-19.



April 22, 2020

In our first year, The Sway Effect has been included in PRWeek’s Agency Business Report 2020.


PRovoke Media

April 13, 2020

The Sway Effect was named a finalist by PRovoke Media for North American New Agency of the Year.


PRovoke Media

April 2, 2020

The Sway Effect’s Founder and President, Jennifer Risi, wrote about the power of partnership and importance of action and substance when managing a brand’s communications efforts amid COVID-19.



March 23, 2020

Our Founder and President, Jennifer Risi, teamed up with PR industry veterans Caroline Dettman and Cheryl Overton to write about the power of women helping women and their continued commitment to “support” by example. #convenegirls


PR Newswire

March 11, 2020

American Association of Advertising Agency [4A’s] has named The Sway Effect as its new PR agency of record.

Yahoo! Finance

February 20, 2020

Betches, a digital media brand for gen z and millennial women, has named The Sway Effect as its new PR agency of record. The selection follows an agency review initiated by the Betches founders late last year.


February 14, 2020

Medical technology company Becton Dickinson has brought on The Sway Effect to handle internal and external communications for the organization.


February 2, 2020

Last year, I left my executive leadership job at a major marketing and communications agency to start my own shop. Like many entrepreneurs before me, I worked hard to find the right people to help me manage the client work, new business, and the day-to-day operations.

PRovoke Media

December 16, 2019

Echo Chamber Podcast:
Jennifer Risi recently launched her own communications agency after nearly a decade at Ogilvy. The agency, called the Sway Effect, speaks to the impact Risi hopes to have on the industry. One area that she is looking to change is the way agencies collaborate. She and industry veteran Bonin Bough join the Echo Chamber to talk about the Sway Effect and how they thinking about new ways to work together.

Working Woman Report

December 12, 2019

PR/Communications veteran Jennifer Risi is taking a whole new approach to help brands build value. She has a laserlike focus on figuring out what a brand needs and then simply delivers. #WomenWhoRock

Sway Iberoamérica

December 5, 2019

In less than six months, The Sway Effect has gone global and has expanded its reach to Spain, Colombia, Argentina, and Mexico. Spearheaded by its female Founder and President, Jennifer Risi, our team is poised to help global brands connect in these key local markets while also helping local brands based in the region expand globally.


November 7, 2019

Allyship work is difficult and hardly ever linear. But there are so many steps anyone at any organization can take, no matter their position, to create a work environment that benefits everyone—not just those in positions of privilege.


September 12, 2019

If we really want to create a workforce that’s more diverse, inclusive, and equitable across the board, reactive, one-time company initiatives won’t do much. It’s about the smaller and more proactive day-to-day actions that make all the difference and create a permanent culture shift.


July 16, 2019

It’s the firm that’s swaying the tide of the communications industry. The newly launched, Sway Effect, is working to create a network of agencies to not only handle communication for clients, but to integrate diversity and inclusion into all aspects of their business. We spoke to Jennifer Risi, Founder and President of The Sway Effect.


July 16, 2019

Our industry is obsessed with the word “purpose.” There are entire conferences, events and award ceremonies dedicated to it. It’s truly the buzziest of buzzwords. The problem? Many brands are not as purpose-driven as they think.

PRovoke Media

July 16, 2019

Called The Sway Effect, the new firm is named for the impact Risi hopes it will have on the communications industry, as well as brands and public perception, she said. The agency and its business model are built to foster alliances, as well as diversity and inclusion.


June 18, 2019

With Cannes Lions now underway this year, I thought it was important to reflect on where we are and I’ll be honest: Our industry has a long way to go when it comes to diversity, inclusion and equity.


June 7, 2019

The industry gathered this week to celebrate inspiring female PR professionals, a communications leader turned successful entrepreneur, and Grammy Award-winning country star Jennifer Nettles.


May 26, 2019

It’s not only about messages, but how women are portrayed and the roles they take in media. It shouldn’t be about women in business or women in science. It should be executives in science or executives in business.

PRovoke Media

May 13, 2019

NEW YORK — Ogilvy’s Jennifer Risi is stepping down from her position as worldwide chief communications officer to launch her own communications firm.


May 11, 2019

The PRWeek Hall of Femme honors leaders in the communications industry who challenge the status quo, move the needle in business, and strive to make a difference. The Sway Effect founder and president Jennifer Risi is a PRWeek Hall of Femme 2019 honoree.

Media Post

April 10, 2019

The 4A’s Foundation is adding eight new members to its board as the organization undergoes a shift in priorities around four pillars: creativity, development, exposure and community.



September 26, 2019

Women in business need community. Sofya Polyakov hosted a dinner with The 3% Movement’s Kat Gordon and The Sway Effect’s Jennifer Risi celebrating leaders from across the marketing and media industries and identifying ways to collaborate.


July 16, 2019

The Sway Effect was officially born with the support of our agency network including bSMART, GoDo Discovery, Good Scout, Markson IdeaCraft, Reilly Connect and Rogue Sunday.

© 2021 The Sway Effect