newsroom
NEWS
PRWeek
December 18, 2020
Marielena Santana joins The Sway Effect as Senior Vice President. Mari will work across the client portfolio as well as drive marketing and support new business.
Everything-PR
December 16, 2020
Everything in PR shared a Q&A focused on how The Sway Effect is shaking up the PR industry.
PRWeek
December 10, 2020
The Sway Effect has been nominated as “Boutique Agency of the Year” for PRWeek’s 2021 Awards.
PRovoke Media
December 9, 2020
The Sway Effect announces its partnership with DLC Group, adding to the agency’s core capabilities and expanding our geographic footprint.
The Elephant in the Room
December 2, 2020
Our Founder, Jennifer Risi, sat down with Sudha Singh for her podcast to discuss new ways of working, the increasing importance of diversity and inclusion and why brands need to focus more on Purpose.
The Reset Podcast
November 18, 2020
Laura Mignott invited our Founder, Jennifer Risi, to share her story on the creation of The Sway Effect and how she is successfully creating a winning culture for her clients, partners and teams in the midst of a pandemic.
Mind of a Mentor
November 10, 2020
Marla Isackson interviewed our Founder, Jennifer Risi, on her entrepreneurial journey and how she is building a global network of independent experts.
Campaign
October 19, 2020
The Sway Effect joins by The Network, a new global network of leading independent creative agencies as a founding partner.
PRovoke Media
September 28, 2020
The Sway Effect’s Glo Lindenmuth spoke with PRovoke Media as part of their series on racial inequality in the PR industry – and how change will lead to better work.
PRWeek Convene
September 15, 2020
The Sway Effect sponsored a session at PRWeek Convene Talking Shop: The Future of Retail entitled “The Customer Experience: Delivering Through Diversity” with Signet Jewelers’ CCO Colleen Rooney.
AdForum
September 14, 2020
PR/Communications veteran Jennifer Risi discusses why she started The Sway Effect and how she is creating a new agency model to challenge the traditional ways of working and deliver for brands today. #Gamechanger
Forbes
July 27, 2020
Timed to the annual 3% Conference, AnitaB.org CEO Brenda Darden Wilkerson authored a Forbes piece with our founder Jennifer Risi focused on inclusive technology and the future of work.
3% Conference
July 27 – 29, 2020
The Sway Effect sponsored a session at this year’s 3% Conference entitled “Building a Better Tomorrow Through Inclusive Technology” with AnitaB.org CEO Brenda Darden Wilkerson.
LatinSpots
June 25, 2020
The Sway Effect announces its partnership with creative powerhouse, Founders Agency.
LatinSpots
June 10, 2020
The Sway Effect has officially expanded into Latin America via Paula Cordova’s Ontologie.
PRovoke Media
May 27, 2020
The Sway Effect recently collaborated with PRovoke Media to discuss the role of agencies in reimagining how they work with brands today.
PRovoke Media
May 27, 2020
Our Founder and President, Jennifer Risi spoke with PRovoke Media about COVID-19’s impact on media consumption and how brands can strengthen consumer relationships.
The PRovoke Podcast
April 24, 2020
The World Travel & Tourism Council’s Virginia Messina teamed up with our Founder and President, Jennifer Risi to talk about the importance of ongoing communications for the travel and tourism industry during COVID-19.
PRWeek
April 22, 2020
In our first year, The Sway Effect has been included in PRWeek’s Agency Business Report 2020.
PRovoke Media
April 13, 2020
The Sway Effect was named a finalist by PRovoke Media for North American New Agency of the Year.
PRovoke Media
April 2, 2020
The Sway Effect’s Founder and President, Jennifer Risi, wrote about the power of partnership and importance of action and substance when managing a brand’s communications efforts amid COVID-19.
Campaign
March 23, 2020
Our Founder and President, Jennifer Risi, teamed up with PR industry veterans Caroline Dettman and Cheryl Overton to write about the power of women helping women and their continued commitment to “support” by example. #convenegirls
PR Newswire
March 11, 2020
American Association of Advertising Agency [4A’s] has named The Sway Effect as its new PR agency of record.
Yahoo! Finance
February 20, 2020
Betches, a digital media brand for gen z and millennial women, has named The Sway Effect as its new PR agency of record. The selection follows an agency review initiated by the Betches founders late last year.
PRWeek
February 14, 2020
Medical technology company Becton Dickinson has brought on The Sway Effect to handle internal and external communications for the organization.
Quartz
February 2, 2020
Last year, I left my executive leadership job at a major marketing and communications agency to start my own shop. Like many entrepreneurs before me, I worked hard to find the right people to help me manage the client work, new business, and the day-to-day operations.
PRovoke
December 16, 2019
Echo Chamber Podcast:
Jennifer Risi recently launched her own communications agency after nearly a decade at Ogilvy. The agency, called the Sway Effect, speaks to the impact Risi hopes to have on the industry. One area that she is looking to change is the way agencies collaborate. She and industry veteran Bonin Bough join the Echo Chamber to talk about the Sway Effect and how they thinking about new ways to work together.
Working Woman Report
December 12, 2019
PR/Communications veteran Jennifer Risi is taking a whole new approach to help brands build value. She has a laserlike focus on figuring out what a brand needs and then simply delivers. #WomenWhoRock
Sway Iberoamérica
December 5, 2019
In less than six months, The Sway Effect has gone global and has expanded its reach to Spain, Columbia, Argentina, and Mexico. Spearheaded by its female Founder and President, Jennifer Risi, our team is poised to help global brands connect in these key local markets while also helping local brands based in the region expand globally.
PRWeek
November 7, 2019
Allyship work is difficult and hardly ever linear. But there are so many steps anyone at any organization can take, no matter their position, to create a work environment that benefits everyone—not just those in positions of privilege.
QUARTZ
September 12, 2019
If we really want to create a workforce that’s more diverse, inclusive, and equitable across the board, reactive, one-time company initiatives won’t do much. It’s about the smaller and more proactive day-to-day actions that make all the difference and create a permanent culture shift.
CHEDDAR
July 16, 2019
It’s the firm that’s swaying the tide of the communications industry. The newly launched, Sway Effect, is working to create a network of agencies to not only handle communication for clients, but to integrate diversity and inclusion into all aspects of their business. We spoke to Jennifer Risi, Founder and President of The Sway Effect.
THE DRUM
July 16, 2019
Our industry is obsessed with the word “purpose.” There are entire conferences, events and award ceremonies dedicated to it. It’s truly the buzziest of buzzwords. The problem? Many brands are not as purpose-driven as they think.
PRovoke
July 16, 2019
Called The Sway Effect, the new firm is named for the impact Risi hopes it will have on the communications industry, as well as brands and public perception, she said. The agency and its business model are built to foster alliances, as well as diversity and inclusion.
THE DRUM
June 18, 2019
With Cannes Lions now underway this year, I thought it was important to reflect on where we are and I’ll be honest: Our industry has a long way to go when it comes to diversity, inclusion and equity.
PRWeek
June 7, 2019
The industry gathered this week to celebrate inspiring female PR professionals, a communications leader turned successful entrepreneur, and Grammy Award-winning country star Jennifer Nettles.
PRovoke
May 13, 2019
NEW YORK — Ogilvy’s Jennifer Risi is stepping down from her position as worldwide chief communications officer to launch her own communications firm.
PRWeek
May 11, 2019
The PRWeek Hall of Femme honors leaders in the communications industry who challenge the status quo, move the needle in business, and strive to make a difference. The Sway Effect founder and president Jennifer Risi is a PRWeek Hall of Femme 2019 honoree.
Media Post
April 10, 2019
The 4A’s Foundation is adding eight new members to its board as the organization undergoes a shift in priorities around four pillars: creativity, development, exposure and community.
bSMART
May 26, 2016
It’s not only about messages, but how women are portrayed and the roles they take in media. It shouldn’t be about women in business or women in science. It should be executives in science or executives in business.
PRovoke
December 16, 2019
Echo Chamber Podcast:
Jennifer Risi recently launched her own communications agency after nearly a decade at Ogilvy. The agency, called the Sway Effect, speaks to the impact Risi hopes to have on the industry. One area that she is looking to change is the way agencies collaborate. She and industry veteran Bonin Bough join the Echo Chamber to talk about the Sway Effect and how they thinking about new ways to work together.
EVENTS
DINNER: KINDRED COLLECTIVE
September 26, 2019
Women in business need community. Sofya Polyakov hosted a dinner with The 3% Movement’s Kat Gordon and The Sway Effect’s Jennifer Risi celebrating leaders from across the marketing and media industries and identifying ways to collaborate.
LAUNCH: THE SWAY EFFECT
July 16, 2019
The Sway Effect was officially born with the support of our agency network including bSMART, GoDo Discovery, Good Scout, Markson IdeaCraft, Reilly Connect and Rogue Sunday.