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NEWS

PRWeek

May 3, 2024

May is Mental Health Awareness Month. Our Founder, Jennifer Risi weighs in on how to support women in the workplace all year long.

PRWeek

May 1, 2024

The Sway Effect was named to PRWeek’s Agency Business Report for the fifth year in a row.

PRovoke Media

May 1, 2024

The Sway Effect was named PRovoke Media 2024 North American Boutique Agency of the Year. We also won two awards for our work with Signet Jewelers.

Worth Media

April 23, 2024

The Sway Effect’s Jennifer Risi chatted with Worth Media’s Dan Costa on the undeniable impact of women in AI at SXSW 2024.

O’Dwyer’s

April 3, 2024

The Sway Effect has made O’Dwyer’s list of top PR firms in the U.S. for the second year in a row.

PRovoke Media

April 3, 2024

The Sway Effect has been named a finalist for 2024 North American SABRE Awards Boutique Agency of the Year.

PRovoke Media

March 29, 2024

The Sway Effect has been nominated for three 2024 North American SABRE Awards for their work with Signet and Intrepid Travel.

Fast Company

March 8, 2024

Ahead of #SXSW, The Sway Effect’s Founder Jennifer Risi highlighted how women still haven’t received the recognition they deserve in the development of AI.

PRovoke Media

January 22, 2024

The Sway Effect’s Jennifer Risi weighs in on the resignation of Web Summit CEO Paddy Cosgrave.

PR News

December 21, 2023

The Sway Effect’s Jennifer Risi weighs in on the 2024 trends that will impact the PR industry.

Fast Company

December 20, 2023

The Sway Effect’s Jennifer Risi wrote an opinion piece challenging Elon Musk on why DEI must remain front and center in 2024.

PR News

November 27, 2023

The Sway Effect has been named to PR News 2024 Agency Elite Top 100 list for the third year in a row.

EVENTS

SXSW

March 11, 2024

The Sway Effect’s Jennifer Risi moderated a discussion entitled “AI and the Future of Truth” with AI expert Gary Marcus and Sustainable Media Center’s Steve Rosenbaum.

SXSW

March 9, 2024

The Sway Effect’s Jennifer Risi hosted a panel at The Female Quotient’s Equality Lounge entitled “International Women’s Day: How Brands Can be Champion Women All Year Long.”

Advertising Week NY

October 16, 2023

The Sway Effect hosted a panel at The Female Quotient’s Equality Lounge entitled “Rewriting The Rules for RTO So Everyone Wins.”

PRWeek Roundtable

July 25, 2023

The Sway Effect’s Jennifer Risi participated in an industry roundtable hosted by PRWeek and Notified on the impact of technology in PR.

Cannes Lions 2023

June 21, 2023

The Sway Effect along with PRWeek convened a panel of industry leaders to discuss the power of PR during economic uncertainty.

Cannes Lions 2023

June 19, 2023

The Sway Effect moderated a panel at The Female Quotient’s Equality Lounge entitled “Women Owning It. Advertising and Marketing Leaders Forging Their Own Path.“

SXSW

March 12, 2023

The Sway Effect hosted a panel at The Female Quotient’s Equality Lounge entitled “Machine vs Human: Who Wins in Equity and Equality.”

Cannes Lions 2022

June 21, 2022

The Sway Effect along with PRWeek convened a panel of industry leaders to discuss new agency models and the continued importance of DE&I.

SXSW

Mar 13, 2022

The Sway Effect’s Jennifer Risi interviewed Vice Media Group’s Nadja Bellan-White and AnitaB.org’s Brenda Darden Wilkerson for a panel entitled “Still So White: Tackling Diversity in Media and Tech.”

SXSW

Mar 12, 2022

The Sway Effect’s Jennifer Risi participated in a panel entitled “DEI: Creating and Measuring Authentic Change” hosted by Rolling Stone and SHE Media.

3% Conference

Nov 2, 2021

The Sway Effect’s Jennifer Risi spoke with Signet Jewelers’ CCO Colleen Rooney and Vice Media Group’s CMO Nadja Bellan-White for a panel entitled, “Still So White: How Today’s Top Brands Are Tackling Diversity.”

SXSW

SXSW

Mar 16, 2021

The Sway Effect’s Jennifer Risi spoke with UN Women’s Deputy Executive Director Anita Bhatia for a panel entitled, “Women: Bearing the Impact of Covid-19 Globally.”

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