newsroom

NEWS

Unsilenced.org

July 26, 2022

Our Founder Jennifer Risi authored an opinion piece centered around The Sway Effect turning three.

PR News

July 1, 2022

The Sway Effect’s Jennifer Risi was included in an industry round-up on media relations best practices.

PRWeek

June 30, 2022

The Sway Effect’s Sarah Shoup has been featured in PRWeek’s 2022 Pride in PR.

PR News

June 15, 2022

Ahead of 2022 Cannes Lions, The Sway Effect’s Jennifer Risi developed an opinion piece looking back on DEI progress made across the advertising industry.

PRWeek

June 15, 2022

Marielena Santana has been promoted to The Sway Effect’s Executive Vice President and Managing Director.

Authority Magazine

April 5, 2022

The Sway Effect’s Jennifer Risi was featured in Authority Magazine’s new series “5 Steps We Must Take to Truly Create an Inclusive Representative and Equitable Society.”

PRovoke Media

April 4, 2022

The Sway Effect’s clients received three 2022 North American Sabre Awards nominations.

Forbes

Mar 24, 2022

AnitaB.org’s Brenda Darden Wilkerson discussed The Sway Effect’s 2022 SXSW panel “Still So White: Tackling Diversity in Media & Tech” with our Founder Jennifer Risi and Vice Media Group’s Nadja Bellan-White.

Observer

Mar 15, 2022

The Sway Effect’s Natalie Kawam was named to Observer’s 2022 PR Rising Star list.

EVENTS

Cannes Lions 2022

June 21, 2022

The Sway Effect convened a panel of business leaders to discuss new agency models and the prioritization of DEI at Cannes Lions 2022, moderated by PRWeek’s Steve Barret.

SXSW

Mar 13, 2022

The Sway Effect’s Jennifer Risi spoke with Vice Media Group’s CMO Nadja Bellan-White and AnitaB.org CEO Brenda Darden Wilkerson for a panel entitled “Still So White: Tackling Diversity in Media and Tech.”

SXSW

Mar 12, 2022

The Sway Effect’s Jennifer Risi participated in a panel entitled “DEI: Creating and Measuring Authentic Change” hosted by Rolling Stone and SHE Media.

3% Conference

Nov 2, 2021

The Sway Effect’s Jennifer Risi spoke with Signet Jewelers’ CCO Colleen Rooney and Vice Media Group’s CMO Nadja Bellan-White for a panel entitled, “Still So White: How Today’s Top Brands Are Tackling Diversity.”

SXSW

SXSW

Mar 16, 2021

The Sway Effect’s Jennifer Risi spoke with UN Women’s Deputy Executive Director Anita Bhatia for a panel entitled, “Women: Bearing the Impact of Covid-19 Globally.”

PRWeek Convene

PRWeek Convene

Sep 15, 2020

The Sway Effect’s Jennifer Risi spoke with Signet Jewelers’ CCO Colleen Rooney for a panel entitled “The Customer Experience: Delivering Through Diversity.”

3% Conference

Jul 28, 2020

The Sway Effect’s Jennifer Risi spoke with AnitaB.org CEO Brenda Darden Wilkerson for a panel entitled “Building a Better Tomorrow Through Inclusive Technology.”

DINNER: KINDRED COLLECTIVE

DINNER: KINDRED COLLECTIVE

Sep 26, 2019

The Sway Effect’s Jennifer Risi hosted a dinner with Kindred Collective’s Sofya Polyakov and The 3% Movement’s Kat Gordon brining together female leaders from across the marketing and media industries.

LAUNCH: THE SWAY EFFECT

LAUNCH: THE SWAY EFFECT

Jul 16, 2019

The Sway Effect was officially born with the support of our agency network including bSMART, GoDo Discovery, Good Scout, Markson IdeaCraft, Reilly Connect and Rogue Sunday.

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