newsroom

NEWS

Forbes

July 27, 2020

Timed to July 2020 3% Conference, AnitaB.org CEO Brenda Darden Wilkerson drafted a Forbes piece with our founder Jennifer Risi focused on inclusive technology and the future of work.

 

 

PRWeek

June 25, 2020

AnitaB.org has named The Sway Effect as its global PR agency of record.

 

 

LatinSpots

June 25, 2020

The Sway Effect announces its partnership with creative powerhouse, Founders Agency.

 

PRWeek

June 10, 2020

BERG has named The Sway Effect as its global PR agency of record.

 

LatinSpots

June 10, 2020

The Sway Effect has officially expanded into Latin America via Paula Cordova’s Ontologie.

 

PRovoke Media

May 27, 2020

The Sway Effect recently collaborated with PRovoke Media to discuss the role of agencies in reimagining how they work with brands today.

 

PRovoke Media

May 27, 2020

Our Founder and President, Jennifer Risi spoke with PRovoke Media about COVID-19’s impact on media consumption and how brands can strengthen consumer relationships.

 

The PRovoke Podcast

April 24, 2020

The World Travel & Tourism Council’s Virginia Messina teamed up with our Founder and President, Jennifer Risi to talk about the importance of ongoing communications for the travel and tourism industry during COVID-19.

 

PRWeek

April 22, 2020

In our first year, The Sway Effect has been included in PRWeek’s Agency Business Report 2020.

 

PRovoke Media

April 13, 2020

The Sway Effect was named a finalist by PRovoke Media for North American New Agency of the Year.

 

PRovoke Media

April 2, 2020

The Sway Effect’s Founder and President, Jennifer Risi, wrote about the power of partnership and importance of action and substance when managing a brand’s communications efforts amid COVID-19.

 

Campaign

March 23, 2020

Our Founder and President, Jennifer Risi, teamed up with PR industry veterans Caroline Dettman and Cheryl Overton to write about the power of women helping women and their continued commitment to “support” by example. #convenegirls

 

PR Newswire

March 11, 2020

American Association of Advertising Agency [4A’s] has named The Sway Effect as its new PR agency of record.

Yahoo! Finance

February 20, 2020

Betches, a digital media brand for gen z and millennial women, has named The Sway Effect as its new PR agency of record. The selection follows an agency review initiated by the Betches founders late last year.

PRWeek

February 14, 2020

Medical technology company Becton Dickinson has brought on The Sway Effect to handle internal and external communications for the organization.

Quartz

February 2, 2020

Last year, I left my executive leadership job at a major marketing and communications agency to start my own shop. Like many entrepreneurs before me, I worked hard to find the right people to help me manage the client work, new business, and the day-to-day operations.

PRovoke

December 16, 2019

Echo Chamber Podcast:
Jennifer Risi recently launched her own communications agency after nearly a decade at Ogilvy. The agency, called the Sway Effect, speaks to the impact Risi hopes to have on the industry. One area that she is looking to change is the way agencies collaborate. She and industry veteran Bonin Bough join the Echo Chamber to talk about the Sway Effect and how they thinking about new ways to work together.

Working Woman Report

December 12, 2019

PR/Communications veteran Jennifer Risi is taking a whole new approach to help brands build value. She has a laserlike focus on figuring out what a brand needs and then simply delivers. #WomenWhoRock

Sway Iberoamérica

December 5, 2019

In less than six months, The Sway Effect has gone global and has expanded its reach to Spain, Columbia, Argentina, and Mexico. Spearheaded by its female Founder and President, Jennifer Risi, our team is poised to help global brands connect in these key local markets while also helping local brands based in the region expand globally.

PRWeek

November 7, 2019

Allyship work is difficult and hardly ever linear. But there are so many steps anyone at any organization can take, no matter their position, to create a work environment that benefits everyone—not just those in positions of privilege.

QUARTZ

September 12, 2019

If we really want to create a workforce that’s more diverse, inclusive, and equitable across the board, reactive, one-time company initiatives won’t do much. It’s about the smaller and more proactive day-to-day actions that make all the difference and create a permanent culture shift.

CHEDDAR

July 16, 2019

It’s the firm that’s swaying the tide of the communications industry. The newly launched, Sway Effect, is working to create a network of agencies to not only handle communication for clients, but to integrate diversity and inclusion into all aspects of their business. We spoke to Jennifer Risi, Founder and President of The Sway Effect.

THE DRUM

July 16, 2019

Our industry is obsessed with the word “purpose.” There are entire conferences, events and award ceremonies dedicated to it. It’s truly the buzziest of buzzwords. The problem? Many brands are not as purpose-driven as they think.

PRovoke

July 16, 2019

Called The Sway Effect, the new firm is named for the impact Risi hopes it will have on the communications industry, as well as brands and public perception, she said. The agency and its business model are built to foster alliances, as well as diversity and inclusion.

THE DRUM

June 18, 2019

With Cannes Lions now underway this year, I thought it was important to reflect on where we are and I’ll be honest: Our industry has a long way to go when it comes to diversity, inclusion and equity.

PRWeek

June 7, 2019

The industry gathered this week to celebrate inspiring female PR professionals, a communications leader turned successful entrepreneur, and Grammy Award-winning country star Jennifer Nettles.

PRovoke

May 13, 2019

NEW YORK — Ogilvy’s Jennifer Risi is stepping down from her position as worldwide chief communications officer to launch her own communications firm.

PRWeek

May 11, 2019

The PRWeek Hall of Femme honors leaders in the communications industry who challenge the status quo, move the needle in business, and strive to make a difference. The Sway Effect founder and president Jennifer Risi is a PRWeek Hall of Femme 2019 honoree.

Media Post

April 10, 2019

The 4A’s Foundation is adding eight new members to its board as the organization undergoes a shift in priorities around four pillars: creativity, development, exposure and community.

bSMART

May 26, 2016

It’s not only about messages, but how women are portrayed and the roles they take in media. It shouldn’t be about women in business or women in science. It should be executives in science or executives in business.

PRovoke

December 16, 2019

Echo Chamber Podcast:
Jennifer Risi recently launched her own communications agency after nearly a decade at Ogilvy. The agency, called the Sway Effect, speaks to the impact Risi hopes to have on the industry. One area that she is looking to change is the way agencies collaborate. She and industry veteran Bonin Bough join the Echo Chamber to talk about the Sway Effect and how they thinking about new ways to work together.

EVENTS

DINNER: KINDRED COLLECTIVE

September 26, 2019

Women in business need community. Sofya Polyakov hosted a dinner with The 3% Movement’s Kat Gordon and The Sway Effect’s Jennifer Risi celebrating leaders from across the marketing and media industries and identifying ways to collaborate.

LAUNCH: THE SWAY EFFECT

July 16, 2019

The Sway Effect was officially born with the support of our agency network including bSMART, GoDo Discovery, Good Scout, Markson IdeaCraft, Reilly Connect and Rogue Sunday.