newsroom
NEWS
PRWeek
The Sway Effect, along with network partner Crant, have created the DEI Barometer, an A-I driven platform to help brands measure and keep track of their DEI initiatives.
PRovoke Media
Nov 1,2021
Our Founder Jennifer Risi, with our network partners Cheryl Overton and Alyssa Garnick, discuss new ways of working and how collaboration is fueling business growth.
The Drum
Oct 11,2021
Our founder, Jennifer Risi wrote an op-ed along with The Sway Effect’s own Natalie Kawam via The Drum on what marketers need to be thinking about as they seek to stay relevant amid COVID-19.
PRWeek
Oct 4,2021
We are proud to announce that The Sway Effect and our network partner, Agean PR have been named North American PR Agency of Record for Intrepid Travel.
PRovoke Media
Sep 30,2021
The Sway Effect has been named a 2021 PRovoke Media Global New Agency of the Year Finalist.
PR News
PR Council
Our Founder, Jennifer Risi was featured on this week’s PR Council World’s Most Successful Agencies Podcast. Listen here: Episode Nine: A New Model Sways Clients and Talent – PR Council
PR News
The Drum
Our Founder, Jennifer Risi, has been named to the jury for The Drum’s 2021 PR Awards.
Thrive Global
As a part of Thrive Global’s women leadership series, our Founder Jennifer Risi shared how the power of collaboration enables the best work for brands.
PRovoke Media
The Sway Effect has been named 2nd fastest-growing agency in the world by PRovoke’s 2021 Global PR Agency Ranking.
PRovoke Media
The Sway Effect has been named PRovoke Media’s 2021 North American New Agency of the Year.
EVENTS
SXSW
SXSW
The Sway Effect’s Founder Jennifer Risi interviewed UN Women Deputy Executive Director Anita Bhatia for a panel entitled, “Women: Bearing the Impact of Covid-19 Globally.”
PRWeek Convene
PRWeek Convene
Our Founder Jennifer Risi teamed up with Signet Jewelers Chief Communications Officer Colleen Rooney for a session focused on how brands are reimagining the customer experience and tapping into the vast spending power of BIPOC audiences.
3% Conference 2020
3% Conference 2020
The Sway Effect’s Founder Jennifer Risi interviewed AnitaB.org CEO Brenda Darden Wilkerson for a panel focused on DE&I in the tech industry and how to build a future where technology mirrors the people/societies for whom we built it.
DINNER: KINDRED COLLECTIVE
DINNER: KINDRED COLLECTIVE
Women in business need community. Sofya Polyakov hosted a dinner with The 3% Movement’s Kat Gordon and The Sway Effect’s Jennifer Risi celebrating leaders from across the marketing and media industries and identifying ways to collaborate.
LAUNCH: THE SWAY EFFECT
LAUNCH: THE SWAY EFFECT
The Sway Effect was officially born with the support of our agency network including bSMART, GoDo Discovery, Good Scout, Markson IdeaCraft, Reilly Connect and Rogue Sunday.
© 2021 The Sway Effect