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NEWS
PR News
PR News

The Sway Effect has been named a finalist for 2023 PR News Agency of the Year: Women-Owned.
PR News

The Sway Effect has been nominated for two PR News 2023 Platinum PR Awards for their work with Appian and Intrepid Travel.
PR News

The agency’s Jennifer Risi wrote an op-ed that was published in PR News tied to the agency’s four-year anniversary.
Crain’s New York

The Sway Effect’s Jennifer Risi was named to the 2023 Crain’s New York Business Notable Leaders in Advertising, Marketing and PR list.
PRWeek

The Sway Effect’s Jennifer Risi previewed the agency’s PRWeek panel “Play, Pivot or Pause? The Road to Success During a Downturn” at 2023 Cannes Lions.
PR News

The Sway Effect’s Jennifer Risi authored an opinion piece on the continued importance of PR during economic uncertainty.
PR News

In recognition of Mental Health Awareness Month, The Sway Effect’s Jennifer Risi discusses several notable campaigns and the importance of authenticity and diversity.
PRovoke Media

The Sway Effect and Appian were awarded the Best Executive Communications Campaign at the 2023 PRovoke Media SABRE Awards.
PRWeek

The Sway Effect was named to PRWeek’s Agency Business Report for the fourth year in a row.
PRovoke Media

The Sway Effect announced its partnership with Gold View PR, supporting multinational corporations operating in China.
PRovoke Media
The Sway Effect’s clients received three 2023 North America Sabre Award nominations.
EVENTS
PRWeek Roundtable

The Sway Effect’s Jennifer Risi participated in an industry roundtable hosted by PRWeek and Notified on the impact of technology in PR.
Cannes Lions 2023

The Sway Effect along with PRWeek convened a panel of industry leaders to discuss the power of PR during economic uncertainty.
Cannes Lions 2023

The Sway Effect moderated a panel at The Female Quotient’s Equality Lounge entitled “Women Owning It. Advertising and Marketing Leaders Forging Their Own Path.“
SXSW

The Sway Effect hosted a panel at The Female Quotient’s Equality Lounge entitled “Machine vs Human: Who Wins in Equity and Equality.”
Cannes Lions 2022

The Sway Effect along with PRWeek convened a panel of industry leaders to discuss new agency models and the continued importance of DE&I.
SXSW

The Sway Effect’s Jennifer Risi interviewed Vice Media Group’s Nadja Bellan-White and AnitaB.org’s Brenda Darden Wilkerson for a panel entitled “Still So White: Tackling Diversity in Media and Tech.”
SXSW

The Sway Effect’s Jennifer Risi participated in a panel entitled “DEI: Creating and Measuring Authentic Change” hosted by Rolling Stone and SHE Media.
3% Conference

Nov 2, 2021
The Sway Effect’s Jennifer Risi spoke with Signet Jewelers’ CCO Colleen Rooney and Vice Media Group’s CMO Nadja Bellan-White for a panel entitled, “Still So White: How Today’s Top Brands Are Tackling Diversity.”
SXSW

SXSW
The Sway Effect’s Jennifer Risi spoke with UN Women’s Deputy Executive Director Anita Bhatia for a panel entitled, “Women: Bearing the Impact of Covid-19 Globally.”
PRWeek Convene

PRWeek Convene
The Sway Effect’s Jennifer Risi spoke with Signet Jewelers’ CCO Colleen Rooney for a panel entitled “The Customer Experience: Delivering Through Diversity.”
3% Conference

The Sway Effect’s Jennifer Risi spoke with AnitaB.org CEO Brenda Darden Wilkerson for a panel entitled “Building a Better Tomorrow Through Inclusive Technology.”
DINNER: KINDRED COLLECTIVE

Advertising Week
The Sway Effect’s Jennifer Risi hosted a dinner with Kindred Collective’s Sofya Polyakov and The 3% Movement’s Kat Gordon brining together female leaders from across the marketing and media industries.