our work

The Sway Effect in Action


The Sway Effect serves as BD’s strategic communications partner, securing high-profile media coverage and events to drive awareness of the depth and breadth of the company’s offerings in fighting COVID-19.


The Sway Effect serves as global communications advisor to Signet, telling the story of company’s digital transformation and supporting CEO Gina Drosos.


The Sway Effect serves as the American Association of Advertising Agencies’ (4A’s) PR agency of record.  We are focused on reestablishing the organization as the authority within the advertising and marketing industry today.


The Sway Effect manages communications for Appian CEO Matt Calkins, focusing on a strategic mix of influencer engagement, speaking events and media relations.


The Sway Effect serves as BERG’s global PR agency of record. Our team is focused on strengthening the company’s position within the biotechnology industry via traditional PR, social media engagement and the promotion of partnerships and research.


The Sway Effect serves as AnitaB.org’s global PR agency of record. Our team is focused on developing a global campaign to support the organization’s mission of creating a more equitable future for women in tech. We also serve as advisor to CEO Brenda Darden Wilkerson.

UN Women

​The Sway Effect’s founder Jennifer Risi has a longstanding relationship with UN Women and serves as a senior communications advisor to UN Women Executive Director Phumzile Mlambo-Ngcuka.

World Travel & Tourism Council

The Sway Effect served as the WTTC’s global communications partner, strengthening awareness of the private sector’s role in sustaining the future of the travel & tourism industry.


The Sway Effect’s Jennifer Risi handled internal and external communications for the FOX Technology Team as they streamed Super Bowl LIV in 4k HDR.

© 2021 The Sway Effect