our work

The Sway Effect in Action


The Sway Effect serves as Signet’s corporate PR agency of record, partnering with CEO Gina Drosos on the company’s transformation.


The Sway Effect serves as a strategic PR partner to BD, promoting the organization’s message of advancing the world of health. Our team has been on the frontlines supporting BD amid the pandemic. 


The Sway Effect serves as the American Association of Advertising Agencies’ (4A’s) PR agency of record, driving thought leadership and supporting their diversity agenda.

intrepid Travel

The Sway Effect along with network partner, Agean PR, serves as North American PR agency of record.


The Sway Effect manages communications for Appian CEO Matt Calkins, including media relations, speaking events and influencer engagement.


The Sway Effect serves as BERG’s global PR agency of record.


The Sway Effect serves as Understood’s corporate communications agency partner, supporting the 1:5 with learning and thinking differences.

UN Women

​The Sway Effect’s founder Jennifer Risi has a longstanding relationship with UN Women and serves as communications advisor.


The Sway Effect provided strategic communication support to AnitaB.org, focusing on driving diversity, equity and inclusion across the technology industry globally.

Puerto Rico’s DDEC

The Sway Effect managed global communications for DDEC, focusing on top-tier media relations and thought leadership for Secretary Manuel Cidre.

World Travel & Tourism Council

The Sway Effect served as the WTTC’s global PR agency of record.

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