our work

The Sway Effect in Action

Becton Dickinson

​The Sway Effect supported Becton Dickinson as the company submitted emergency FDA approval to increase capacity of tests for the coronavirus strain COVID-19. The team discussed why the BD MAX™ System is unique and profiled partnerships with BioGX and CerTest Biotec.


​Tied to International Women’s Day 2020, The Sway Effect launched The Betches Sup’s ‘Keep It 💯’ campaign, an initiative aimed to encourage women to vote in the 2020 United States presidential election. The campaign was launched in partnership with UN Women and honors the 100th anniversary of the passage of the 19th Amendment.


The Sway Effect’s Jennifer Risi supported internal and external communications for the FOX Technology Team as they streamed Super Bowl LIV in 4k HDR for the first time.

UN Women

​The Sway Effect’s founder Jennifer Risi has a longstanding relationship with UN Women and serves as a senior communications advisor to UN Women Executive Director Phumzile Mlambo-Ngcuka. 

World Travel & Tourism Council

The Sway Effect serves as global communications agency of record. Our focus is to promote the WTTC as the leading voice for the travel and tourism industry worldwide while strengthening awareness of the organization’s membership, initiatives, and events.