our work

Spotlight:
The Sway Effect in Action

Signet

The Sway Effect serves as Signet’s corporate PR agency of record, partnering with CEO Gina Drosos on the company’s transformation.

4A’s

The Sway Effect serves as the American Association of Advertising Agencies’ (4A’s) PR agency of record, driving thought leadership and supporting their diversity agenda.

BD

The Sway Effect serves as a strategic PR partner to BD, promoting the organization’s message of advancing the world of health. Our team has been on the frontlines supporting BD amid the pandemic.

Appian

The Sway Effect manages communications for Appian CEO Matt Calkins, including media relations, speaking events and influencer engagement.

BERG

The Sway Effect serves as BERG’s global PR agency of record.

ANITAB.org

The Sway Effect manages AnitaB.org’s PR, focusing on driving diversity, equity and inclusion across the technology industry.

UNDERSTOOD

The Sway Effect manages Understood’s communications program with the goal of supporting the 1:5 with learning and thinking differences.

Puerto Rico’s DDEC

The Sway Effect manages global communications for DDEC, focusing on top-tier media relations and thought leadership. The team also works closely with Secretary Manuel Cidre in support of his agenda.

UN Women

The Sway Effect’s founder Jennifer Risi has a longstanding relationship with UN Women and serves as communications advisor.

World Travel & Tourism Council

The Sway Effect served as the WTTC’s global PR agency of record.