our work

Spotlight:
The Sway Effect in Action

Becton Dickinson

The Sway Effect serves as BD’s strategic communications partner, securing high-profile media coverage and events to drive awareness of the depth and breadth of the company’s offerings in fighting COVID-19.

4A’s

The Sway Effect serves as the American Association of Advertising Agencies’ (4A’s) agency of record.  We are focused on reestablishing the organization as the authority within the advertising and marketing industry today.

Betches

The Sway Effect serves as Betches agency of record.  Signature campaigns include The SUP’s Keep It 💯 initiative and the creation of Quarantainment programming against the back-drop of COVID-19.

AnitaB.org

The Sway Effect partnered with AnitaB.org to develop a global communications campaign to support the organization’s mission to establish a more equitable future for women in tech. We also serve as advisor to CEO Brenda Darden Wilkerson.

UN Women

​The Sway Effect’s founder Jennifer Risi has a longstanding relationship with UN Women and serves as a senior communications advisor to UN Women Executive Director Phumzile Mlambo-Ngcuka. 

World Travel & Tourism Council

The Sway Effect serves as the WTTC’s global communications partner, strengthening awareness of the private sector’s role in sustaining the future of the travel & tourism industry.

FOX TECHNOLOGY

The Sway Effect’s Jennifer Risi supported internal and external communications for the FOX Technology Team as they streamed Super Bowl LIV in 4k HDR for the first time.