LAUNCH: THE SWAY EFFECT

LAUNCH: THE SWAY EFFECT

Our Launch Jul 16, 2019 The Sway Effect was officially born with the support of our agency network including bSMART, GoDo Discovery, Good Scout, Markson IdeaCraft, Reilly Connect and Rogue...
Cheddar

Cheddar

Cheddar Jul 16, 2019 It’s the firm that’s swaying the tide of the communications industry. The newly launched, Sway Effect, is working to create a network of agencies to not only handle communication for clients, but to integrate diversity and inclusion into all...
The Drum

The Drum

The Drum Jul 16, 2019 Our industry is obsessed with the word “purpose.” There are entire conferences, events and award ceremonies dedicated to it. It’s truly the buzziest of buzzwords. The problem? Many brands are not as purpose-driven as they...
PRovoke Media

PRovoke Media

PRovoke Media Jul 16, 2019 Called The Sway Effect, the new firm is named for the impact Risi hopes it will have on the communications industry, as well as brands and public perception, she said. The agency and its business model are built to foster alliances, as well...
The Drum

The Drum

The Drum Jun 18, 2019 With Cannes Lions now underway this year, I thought it was important to reflect on where we are and I’ll be honest: Our industry has a long way to go when it comes to diversity, inclusion and...