by jmartin | Sep 12, 2019 | Newsroom
Quartz Sep 12, 2019 If we really want to create a workforce that’s more diverse, inclusive, and equitable across the board, reactive, one-time company initiatives won’t do much. It’s about the smaller and more proactive day-to-day actions that make all the difference...
by jmartin | Jul 16, 2019 | Newsroom
Cheddar Jul 16, 2019 It’s the firm that’s swaying the tide of the communications industry. The newly launched, Sway Effect, is working to create a network of agencies to not only handle communication for clients, but to integrate diversity and inclusion into all...
by jmartin | Jul 16, 2019 | Newsroom
The Drum Jul 16, 2019 Our industry is obsessed with the word “purpose.” There are entire conferences, events and award ceremonies dedicated to it. It’s truly the buzziest of buzzwords. The problem? Many brands are not as purpose-driven as they...
by jmartin | Jul 16, 2019 | Newsroom
PRovoke Media Jul 16, 2019 Called The Sway Effect, the new firm is named for the impact Risi hopes it will have on the communications industry, as well as brands and public perception, she said. The agency and its business model are built to foster alliances, as well...
by jmartin | Jun 18, 2019 | Newsroom
The Drum Jun 18, 2019 With Cannes Lions now underway this year, I thought it was important to reflect on where we are and I’ll be honest: Our industry has a long way to go when it comes to diversity, inclusion and...
by jmartin | Jun 7, 2019 | Newsroom
PRWeek Jun 7, 2019 The industry gathered this week to celebrate inspiring female PR professionals, a communications leader turned successful entrepreneur, and Grammy Award-winning country star Jennifer...
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