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NEWS

From Cannes 2025: Our Founder, Jennifer Risi, joins PRovoke Media’s Paul Holmes to discuss the current #DEI debate, purpose driven leadership and the challenges of managing corporate reputation today. 

Our Founder, Jennifer Risi, reflects on her time at Cannes Lions 2025 and the need for a new metric – return to inclusion.

Ahead of Cannes Lions 2025, our Founder Jennifer Risi outlines the importance of inclusive creativity and collaboration. 

The Sway Effect was named to PRWeek’s Agency Business Report for the sixth year in a row.

The Sway Effect has been included in PRovoke Media’s inaugural list of the 80 Best Agencies in the U.S.

Ahead of #SXSW, our Founder, Jennifer Risi, weighs in on the #DEI debate and shares her thoughts on Google’s move to eliminate cultural events from its calendar app.

EVENTS

sxsw 2024

SXSW

Our Founder, Jennifer Risi, hosted a panel at The Female Quotient’s Equality Lounge entitled “International Women’s Day: How Brands Can be Champion Women All Year Long.”

AWNY FQ

Advertising Week NY

The Sway Effect hosted a panel at The Female Quotient’s Equality Lounge entitled “Rewriting The Rules for RTO So Everyone Wins.”

PRWeek Tech Talk

PRWeek Roundtable

Our Founder, Jennifer Risi, participated in an industry roundtable hosted by PRWeek and Notified on the impact of technology in PR.

Cannes 2023 Roundtable

Cannes Lions

The Sway Effect along with PRWeek convened a panel of industry leaders to discuss the power of PR during economic uncertainty.

Cannes FQ 2023

Cannes Lions

The Sway Effect moderated a panel at The Female Quotient’s Equality Lounge entitled “Women Owning It. Advertising and Marketing Leaders Forging Their Own Path.“

SXSW2023 3

SXSW

The Sway Effect hosted a panel at The Female Quotient’s Equality Lounge entitled “Machine vs Human: Who Wins in Equity and Equality.”

PODCASTS

‘The Sway Effect’, a podcast series featuring the innovators, disruptors, movers and makers that are shaping the future of the marketing and communications Industry.

The Sway Effect knows how to create trends, shape opinions and drive behavior. Together, we will explore what’s now and what’s next across the industry, and The Sway Effect’s sweet spot — connecting brands with industry experts, media and influentials the world over.

We’re not the usual cast of characters you’ll find on Madison Avenue. We’re authors, creators, warriors, neuroscientists, influencers, and all sorts of movers and shakers. Tune in to hear perspectives from our clients and partners from across our global network on ‘The Sway Effect.’