Newsroom

News

&

insights

Stay up to date with our news, events, and industry participations

NEWS

The Sway Effect has been named a finalist for 2024 North American SABRE Awards Boutique Agency of the Year.

The Sway Effect has made O’Dwyer’s list of top PR firms in the U.S. for the second year in a row.

The Sway Effect has been nominated for three 2024 North American SABRE Awards for their work with Signet and Intrepid Travel.

Ahead of #SXSW, The Sway Effect’s Founder Jennifer Risi highlighted how women still haven’t received the recognition they deserve in the development of AI.

The Sway Effect’s Jennifer Risi weighs in on the resignation of Web Summit CEO Paddy Cosgrave.

The Sway Effect’s Jennifer Risi weighs in on the 2024 trends that will impact the PR industry.

EVENTS

AWNY FQ

Advertising Week NY

The Sway Effect hosted a panel at The Female Quotient’s Equality Lounge entitled “Rewriting The Rules for RTO So Everyone Wins.”

PRWeek Tech Talk

PRWeek Roundtable

The Sway Effect’s Jennifer Risi participated in an industry roundtable hosted by PRWeek and Notified on the impact of technology in PR.

Cannes 2023 Roundtable

Cannes Lions

The Sway Effect along with PRWeek convened a panel of industry leaders to discuss the power of PR during economic uncertainty.

Cannes FQ 2023

Cannes Lions

The Sway Effect moderated a panel at The Female Quotient’s Equality Lounge entitled “Women Owning It. Advertising and Marketing Leaders Forging Their Own Path.“

SXSW2023 3

SXSW

The Sway Effect hosted a panel at The Female Quotient’s Equality Lounge entitled “Machine vs Human: Who Wins in Equity and Equality.”

Cannes Lions

The Sway Effect along with PRWeek convened a panel of industry leaders to discuss new agency models and the continued importance of DE&I.

PODCASTS

‘The Sway Effect’, a podcast series featuring the innovators, disruptors, movers and makers that are shaping the future of the marketing and communications Industry.

The Sway Effect knows how to create trends, shape opinions and drive behavior. Together, we will explore what’s now and what’s next across the industry, and The Sway Effect’s sweet spot — connecting brands with industry experts, media and influentials the world over.

We’re not the usual cast of characters you’ll find on Madison Avenue. We’re authors, creators, warriors, neuroscientists, influencers, and all sorts of movers and shakers. Tune in to hear perspectives from our clients and partners from across our global network on ‘The Sway Effect.’