The Sway Effect has been named to PRNews Agency Elite Top 120 list for 2026.
The Sway Effect has been recognized among Ragan Communications and PR Daily’s Top Agencies for 2025.
The Sway Effect has been named a finalist for three PR News Platinum Awards, including Agency of the Year [Women Owned] and two nods for our work for BD.
From Cannes 2025: Our Founder and President Jennifer Risi joins PRovoke Media’s Paul Holmes to discuss the current #DEI debate purpose driven leadership and the challenges of managing corporate reputation today.
Our Founder and President Jennifer Risi reflects on her time at Cannes Lions 2025 and the need for a new metric – return to inclusion.
Ahead of Cannes Lions 2025, our Founder and President Jennifer Risi outlines the importance of inclusive creativity and collaboration.
The Sway Effect hosted a panel at The Female Quotient’s Equality Lounge entitled “Machine vs Human: Who Wins in Equity and Equality.”
The Sway Effect along with PRWeek convened a panel of industry leaders to discuss new agency models and the continued importance of DE&I.
Our Founder and President Jennifer Risi interviewed Vice Media Group’s Nadja Bellan-White and AnitaB.org’s Brenda Darden Wilkerson for a panel entitled “Still So White: Tackling Diversity in Media and Tech.”
Our Founder and President Jennifer Risi participated in a panel entitled “DEI: Creating and Measuring Authentic Change” hosted by Rolling Stone and SHE Media.
Our Founder and President Jennifer Risi spoke with Signet Jewelers’ CCO Colleen Rooney and Vice Media Group’s CMO Nadja Bellan-White for a panel entitled, “Still So White: How Today’s Top Brands Are Tackling Diversity.”
Our Founder and President Jennifer Risi spoke with UN Women’s Deputy Executive Director Anita Bhatia for a panel entitled “Women: Bearing the Impact of Covid-19 Globally.”
‘The Sway Effect’, a podcast series featuring the innovators, disruptors, movers and makers that are shaping the future of the marketing and communications Industry.
The Sway Effect knows how to create trends, shape opinions and drive behavior. Together, we will explore what’s now and what’s next across the industry, and The Sway Effect’s sweet spot — connecting brands with industry experts, media and influentials the world over.
We’re not the usual cast of characters you’ll find on Madison Avenue. We’re authors, creators, warriors, neuroscientists, influencers, and all sorts of movers and shakers. Tune in to hear perspectives from our clients and partners from across our global network on ‘The Sway Effect.’
