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Stay up to date with our news, events, and industry participations

NEWS

The Sway Effect has been named to PRNews Agency Elite Top 120 list for 2026.  

The Sway Effect has been recognized among Ragan Communications and PR Daily’s Top Agencies for 2025.  

The Sway Effect has been named a finalist for three PR News Platinum Awards, including Agency of the Year [Women/Minority Owned] and two spots for our work for BD. 

From Cannes 2025: Our Founder, Jennifer Risi, joins PRovoke Media’s Paul Holmes to discuss the current #DEI debate, purpose driven leadership and the challenges of managing corporate reputation today. 

Our Founder, Jennifer Risi, reflects on her time at Cannes Lions 2025 and the need for a new metric – return to inclusion.

Ahead of Cannes Lions 2025, our Founder Jennifer Risi outlines the importance of inclusive creativity and collaboration. 

EVENTS

3% Conference

3% Conference

Our Founder, Jennifer Risi, spoke with AnitaB.org CEO Brenda Darden Wilkerson for a panel entitled “Building a Better Tomorrow Through Inclusive Technology.”

Kindred Collective

Advertising Week

Our Founder, Jennifer Risi, hosted a dinner with Kindred Collective’s Sofya Polyakov and The 3% Movement’s Kat Gordon brining together female leaders from across the marketing and media industries.

Launch: The Sway Effect

Our Launch

The Sway Effect was officially born with the support of our agency network including bSMART, GoDo Discovery, Good Scout, Markson IdeaCraft, Reilly Connect and Rogue Sunday.

PODCASTS

‘The Sway Effect™’, a podcast series featuring the innovators, disruptors, movers and makers that are shaping the future of the marketing and communications Industry.

The Sway Effect™ knows how to create trends, shape opinions and drive behavior. Together, we will explore what’s now and what’s next across the industry, and The Sway Effect’s™ sweet spot — connecting brands with industry experts, media and influentials the world over.™

We’re not the usual cast of characters you’ll find on Madison Avenue. We’re authors, creators, warriors, neuroscientists, influencers, and all sorts of movers and shakers. Tune in to hear perspectives from our clients and partners from across our global network on ‘The Sway Effect™.’