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Stay up to date with our news, events, and industry participations

NEWS

 
Our Founder and President Jennifer Risi weighs in on the biggest corporate crises of Q2 2026 and the key lessons behind them.

 
Our Founder and President Jennifer Risi reflects on starting the agency seven years ago and why betting on earned media and going independent weren’t just the right moves but foreshadowing into where our industry is headed.    

To celebrate The Sway Effect’s 7th anniversary, our Founder and President Jennifer Risi joins the PRWeek Podcast to reflect on the past seven years and talks about her Cannes takeaways.

Live from Cannes Lions, our Founder and President Jennifer Risi joins the PRovoke Media Podcast to discuss the state of corporate affairs and how modern public relations agencies are adding value.

The Sway Effect announced a strategic partnership with M&C Saatchi NA.     

Ahead of Cannes Lions 2026, our Founder and President Jennifer Risi discusses why this is the moment for independent PR agencies.    

EVENTS

PRWeek Convene

PRWeek Convene

Our Founder and President Jennifer Risi spoke with Signet Jewelers’ CCO Colleen Rooney for a panel entitled “The Customer Experience: Delivering Through Diversity.”

3% Conference

3% Conference

Our Founder and President Jennifer Risi spoke with AnitaB.org CEO Brenda Darden Wilkerson for a panel entitled “Building a Better Tomorrow Through Inclusive Technology.”

Kindred Collective

Advertising Week NY

Our Founder and President Jennifer Risi hosted a dinner with Kindred Collective’s Sofya Polyakov and The 3% Movement’s Kat Gordon brining together female leaders from across the marketing and media industries.

Launch: The Sway Effect

Our Launch

The Sway Effect was officially born with the support of our agency network including bSMART, GoDo Discovery, Good Scout, Markson IdeaCraft, Reilly Connect and Rogue Sunday.

PODCASTS

‘The Sway Effect’, a podcast series featuring the innovators, disruptors, movers and makers that are shaping the future of the marketing and communications Industry.

The Sway Effect knows how to create trends, shape opinions and drive behavior. Together, we will explore what’s now and what’s next across the industry, and The Sway Effect’s sweet spot — connecting brands with industry experts, media and influentials the world over.

We’re not the usual cast of characters you’ll find on Madison Avenue. We’re authors, creators, warriors, neuroscientists, influencers, and all sorts of movers and shakers. Tune in to hear perspectives from our clients and partners from across our global network on ‘The Sway Effect.’