The Sway Effect has been named PR News 2025 Women Owned Agency of the Year – the second time in three years!
The Sway Effect has been named PR News 2025 Women Owned Agency of the Year – the second time in three years!
The Sway Effect has been recognized among Ragan Communications and PR Daily’s Top Agencies for 2025.
The Sway Effect has been named a finalist for three PR News Platinum Awards, including Agency of the Year [Women/Minority Owned] and two nods for our work for BD.
From Cannes 2025: Our Founder Jennifer Risi joins PRovoke Media’s Paul Holmes to discuss the current #DEI debate, purpose driven leadership and the challenges of managing corporate reputation today.
Our Founder Jennifer Risi reflects on her time at Cannes Lions 2025 and the need for a new metric – return to inclusion.
Our Founder Jennifer Risi spoke with Signet Jewelers’ CCO Colleen Rooney for a panel entitled “The Customer Experience: Delivering Through Diversity.”
Our Founder Jennifer Risi spoke with AnitaB.org CEO Brenda Darden Wilkerson for a panel entitled “Building a Better Tomorrow Through Inclusive Technology.”
Our Founder Jennifer Risi hosted a dinner with Kindred Collective’s Sofya Polyakov and The 3% Movement’s Kat Gordon brining together female leaders from across the marketing and media industries.
The Sway Effect was officially born with the support of our agency network including bSMART, GoDo Discovery, Good Scout, Markson IdeaCraft, Reilly Connect and Rogue Sunday.
‘The Sway Effect™’, a podcast series featuring the innovators, disruptors, movers and makers that are shaping the future of the marketing and communications Industry.
The Sway Effect™ knows how to create trends, shape opinions and drive behavior. Together, we will explore what’s now and what’s next across the industry, and The Sway Effect’s™ sweet spot — connecting brands with industry experts, media and influentials the world over.™
We’re not the usual cast of characters you’ll find on Madison Avenue. We’re authors, creators, warriors, neuroscientists, influencers, and all sorts of movers and shakers. Tune in to hear perspectives from our clients and partners from across our global network on ‘The Sway Effect™.’
