Our Founder Jennifer Risi weighed in on what’s next for the industry in 2026.
The Sway Effect has been named a finalist at the 2026 PR Week Awards for Outstanding Boutique Agency of the Year, and our Founder Jennifer Risi for Outstanding Agency Professional of the Year.
Our Founder Jennifer Risi convened a discussion at PRovoke Media’s Global Summit on why purpose still matters and how aligning values with strategy will help define what’s next in business.
The Sway Effect are finalists for two 2025 PR Daily awards for our work with Intrepid Travel and Appian.
The Sway Effect has been named PR News 2025 Women Owned Agency of the Year – the second time in three years!
Our Founder Jennifer Risi spoke with Signet Jewelers’ CCO Colleen Rooney for a panel entitled “The Customer Experience: Delivering Through Diversity.”
Our Founder Jennifer Risi spoke with AnitaB.org CEO Brenda Darden Wilkerson for a panel entitled “Building a Better Tomorrow Through Inclusive Technology.”
Our Founder Jennifer Risi hosted a dinner with Kindred Collective’s Sofya Polyakov and The 3% Movement’s Kat Gordon brining together female leaders from across the marketing and media industries.
The Sway Effect was officially born with the support of our agency network including bSMART, GoDo Discovery, Good Scout, Markson IdeaCraft, Reilly Connect and Rogue Sunday.
‘The Sway Effect™’, a podcast series featuring the innovators, disruptors, movers and makers that are shaping the future of the marketing and communications Industry.
The Sway Effect™ knows how to create trends, shape opinions and drive behavior. Together, we will explore what’s now and what’s next across the industry, and The Sway Effect’s™ sweet spot — connecting brands with industry experts, media and influentials the world over.™
We’re not the usual cast of characters you’ll find on Madison Avenue. We’re authors, creators, warriors, neuroscientists, influencers, and all sorts of movers and shakers. Tune in to hear perspectives from our clients and partners from across our global network on ‘The Sway Effect™.’
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