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Our industry is obsessed with the word “purpose.” There are entire conferences, events and award ceremonies dedicated to it. It’s truly the buzziest of buzzwords. The problem? Many brands are not as purpose-driven as they think.

Called The Sway Effect, the new firm is named for the impact Risi hopes it will have on the communications industry, as well as brands and public perception, she said. The agency and its business model are built to foster alliances, as well as diversity and inclusion.

With Cannes Lions now underway this year, I thought it was important to reflect on where we are and I’ll be honest: Our industry has a long way to go when it comes to diversity, inclusion and equity.

The industry gathered this week to celebrate inspiring female PR professionals, a communications leader turned successful entrepreneur, and Grammy Award-winning country star Jennifer Nettles.

It’s not only about messages, but how women are portrayed and the roles they take in media. It shouldn’t be about women in business or women in science. It should be executives in science or executives in business.

NEW YORK — Ogilvy’s Jennifer Risi is stepping down from her position as worldwide chief communications officer to launch her own communications firm.

The PRWeek Hall of Femme honors leaders in the communications industry who challenge the status quo, move the needle in business, and strive to make a difference. The Sway Effect founder and president Jennifer Risi is a PRWeek Hall of Femme 2019 honoree.

The 4A’s Foundation is adding eight new members to its board as the organization undergoes a shift in priorities around four pillars: creativity, development, exposure and community.