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PRovoke Media’s Paul Holmes along with The Sway Effect’s Jennifer Risi sat with Vice’s Global CMO, Nadja Bellan-White to discuss the evolving role of media in culture.

The Sway Effect has launched a new product suite designed to help brands measure their equity and influence and to understand how to maximize their potential.

We have officially launched The Sway Effect Index, an ongoing consumer sentiment survey that will take a pulse of “who” and “what” is holding sway.

The Sway Effect’s Jennifer Risi shared her thoughts on the impact of the Chauvin verdict and the ongoing need for actionable accountability from brands regarding their diversity commitments.

Steve Barrett sat down with The Sway Effect’s Jennifer Risi for PRWeek’s Coffee Break to chat all things The Sway Effect – from our agency’s growth, to our purpose and much more.

The Sway Effect has been included in PRWeek’s 2021 Agency Business Report as an Up & Coming Agency.

The Sway Effect has been nominated as a PRovoke 2021 North American Agency Of The Year Finalist for the second year in a row.

The Sway Effect, along with BD, was named a Provoke 2021 Sabre Awards finalist in the “Best Corporate Media Relations” category.

Commemorating International Women’s Day, The Sway Effect’s Jennifer Risi took a look back at how far the PR industry has come in achieving gender parity. #actionforequality

PRWeek included The Sway Effect in a roundup on how top agencies are celebrating International Women’s Day. #actionforequality

The Sway Effect’s Jennifer Risi wrote an article focused on recommendations brands should consider for rebuilding media relationships in the age of “fake news.”