The Drum

The Drum

The Drum Jan 28 ,2022 The Sway Effect’s Jennifer Risi wrote an opinion piece on the steps brands can take to increase transparency when communicating with consumers and avoid the ‘cancelation’ of their...
The Drum

Fortune

Fortune Jan 25 ,2022 The Sway Effect’s Jennifer Risi was quoted tied to Have Her Back’s latest research on the inequities that still exist for women and minority owned businesses when pursuing new...
The Drum

PRWeek

PRWeek Jan 20 ,2022 The Sway Effect revealed the DEI Barometer, an AI-based tool focused on helping brands measure and keep track of their DEI programming. The new offer was developed with network partner,...
The Drum

PRovoke Media

PRovoke Media Nov 1,2021 The Sway Effect’s Jennifer Risi, along with network partners, Cheryl Overton and Alyssa Garnick, discussed new ways of working and how collaboration is fueling growth...
The Drum

The Drum

The Drum Oct 11,2021 The Sway Effect’s Jennifer Risi wrote an opinion piece with Natalie Kawam on what marketers need to be thinking about as they seek to stay relevant amid...