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NEWS

The Sway Effect was named PRovoke Media 2024 North American Boutique Agency of the Year. We also won two awards for our work with Signet Jewelers.

Our Founder, Jennifer Risi, chatted with Worth Media’s Dan Costa on the undeniable impact of women in AI at SXSW 2024.

The Sway Effect has been named a finalist for 2024 North American SABRE Awards Boutique Agency of the Year.

The Sway Effect has made O’Dwyer’s list of top PR firms in the U.S. for the second year in a row.

The Sway Effect has been nominated for three 2024 North American SABRE Awards for their work with Signet and Intrepid Travel.

Ahead of #SXSW, our Founder, Jennifer Risi, highlighted how women still haven’t received the recognition they deserve in the development of AI.

EVENTS

Cannes Lions

The Sway Effect along with PRWeek convened a panel of industry leaders to discuss new agency models and the continued importance of DE&I.

SXSW Panel 2022

SXSW

Our Founder, Jennifer Risi, interviewed Vice Media Group’s Nadja Bellan-White and AnitaB.org’s Brenda Darden Wilkerson for a panel entitled “Still So White: Tackling Diversity in Media and Tech.”

SXSW

Our Founder, Jennifer Risi, participated in a panel entitled “DEI: Creating and Measuring Authentic Change” hosted by Rolling Stone and SHE Media.

3% Conference

Our Founder, Jennifer Risi, spoke with Signet Jewelers’ CCO Colleen Rooney and Vice Media Group’s CMO Nadja Bellan-White for a panel entitled, “Still So White: How Today’s Top Brands Are Tackling Diversity.”

SXSW 2021

SXSW

Our Founder, Jennifer Risi, spoke with UN Women’s Deputy Executive Director Anita Bhatia for a panel entitled, “Women: Bearing the Impact of Covid-19 Globally.”

PRWeek Convene

PRWeek Convene

Our Founder, Jennifer Risi, spoke with Signet Jewelers’ CCO Colleen Rooney for a panel entitled “The Customer Experience: Delivering Through Diversity.”

PODCASTS

‘The Sway Effect’, a podcast series featuring the innovators, disruptors, movers and makers that are shaping the future of the marketing and communications Industry.

The Sway Effect knows how to create trends, shape opinions and drive behavior. Together, we will explore what’s now and what’s next across the industry, and The Sway Effect’s sweet spot — connecting brands with industry experts, media and influentials the world over.

We’re not the usual cast of characters you’ll find on Madison Avenue. We’re authors, creators, warriors, neuroscientists, influencers, and all sorts of movers and shakers. Tune in to hear perspectives from our clients and partners from across our global network on ‘The Sway Effect.’