Our Founder and President Jennifer Risi takes a bold stance on how we need to safeguard the craft of PR in the age of AI.
Our Founder and President Jennifer Risi takes a bold stance on how we need to safeguard the craft of PR in the age of AI.
Our Founder and President Jennifer Risi shares what advice she would give her past self, as part of their ‘Question of the Week’ series.
The Sway Effect has been named a finalist for the 2026 PR News Platinum Awards for Agency of the Year – Women Owned.
Radical honesty. Diverse perspectives. Zero bureaucracy. Learn more as our Founder and President Jennifer Risi shares with HerAgenda her journey from holding company leader to entrepreneur.
From the big shifts across agency life to the changing role of AI, our Founder and President Jennifer Risi shares her thoughts on where the industry is headed what effective leadership looks like and the skills she believes will matter most in the years ahead.
The Sway Effect hosted a panel at The Female Quotient’s Equality Lounge entitled “Machine vs Human: Who Wins in Equity and Equality.”
The Sway Effect along with PRWeek convened a panel of industry leaders to discuss new agency models and the continued importance of DE&I.
Our Founder and President Jennifer Risi interviewed Vice Media Group’s Nadja Bellan-White and AnitaB.org’s Brenda Darden Wilkerson for a panel entitled “Still So White: Tackling Diversity in Media and Tech.”
Our Founder and President Jennifer Risi participated in a panel entitled “DEI: Creating and Measuring Authentic Change” hosted by Rolling Stone and SHE Media.
Our Founder and President Jennifer Risi spoke with Signet Jewelers’ CCO Colleen Rooney and Vice Media Group’s CMO Nadja Bellan-White for a panel entitled, “Still So White: How Today’s Top Brands Are Tackling Diversity.”
Our Founder and President Jennifer Risi spoke with UN Women’s Deputy Executive Director Anita Bhatia for a panel entitled “Women: Bearing the Impact of Covid-19 Globally.”
‘The Sway Effect’, a podcast series featuring the innovators, disruptors, movers and makers that are shaping the future of the marketing and communications Industry.
The Sway Effect knows how to create trends, shape opinions and drive behavior. Together, we will explore what’s now and what’s next across the industry, and The Sway Effect’s sweet spot — connecting brands with industry experts, media and influentials the world over.
We’re not the usual cast of characters you’ll find on Madison Avenue. We’re authors, creators, warriors, neuroscientists, influencers, and all sorts of movers and shakers. Tune in to hear perspectives from our clients and partners from across our global network on ‘The Sway Effect.’
