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NEWS

The Sway Effect was named PRovoke Media 2024 North American Boutique Agency of the Year. We also won two awards for our work with Signet Jewelers.

Our Founder, Jennifer Risi, chatted with Worth Media’s Dan Costa on the undeniable impact of women in AI at SXSW 2024.

The Sway Effect has been named a finalist for 2024 North American SABRE Awards Boutique Agency of the Year.

The Sway Effect has made O’Dwyer’s list of top PR firms in the U.S. for the second year in a row.

The Sway Effect has been nominated for three 2024 North American SABRE Awards for their work with Signet and Intrepid Travel.

Ahead of #SXSW, our Founder, Jennifer Risi, highlighted how women still haven’t received the recognition they deserve in the development of AI.

EVENTS

Cannes PRWeek

Cannes Lions

The Sway Effect along with PRWeek convened a panel of industry leaders to discuss what’s next for DEI. 

SXSW FQ 2025

SXSW

Our Founder, Jennifer Risi, hosted a panel at The Female Quotient’s FQ Lounge entitled “What Women Really Want: Redefining How Brands Can Celebrate International Women’s Day.”

Global Summit 24

2024 PRovoke Global Summit

The Sway Effect convened a panel discussion at PRovoke Media’s Global Summit with our clients from BD, Business for Good and Understood.org.

TSE PRWeek Cannes RT

Cannes Lions

The Sway Effect along with PRWeek convened a panel of the industry’s top leaders to discuss the past, present, and future of marcomms. #SwayEffectTurnsFive

FQ 2024 panel

Cannes Lions

The Sway Effect moderated a panel at The Female Quotient’s Equality Lounge entitled “Connections that Spark Creativity.”

SXSW

Our Founder, Jennifer Risi, moderated a discussion entitled “AI and the Future of Truth” with AI expert Gary Marcus and Sustainable Media Center’s Steve Rosenbaum.

PODCASTS

‘The Sway Effect’, a podcast series featuring the innovators, disruptors, movers and makers that are shaping the future of the marketing and communications Industry.

The Sway Effect knows how to create trends, shape opinions and drive behavior. Together, we will explore what’s now and what’s next across the industry, and The Sway Effect’s sweet spot — connecting brands with industry experts, media and influentials the world over.

We’re not the usual cast of characters you’ll find on Madison Avenue. We’re authors, creators, warriors, neuroscientists, influencers, and all sorts of movers and shakers. Tune in to hear perspectives from our clients and partners from across our global network on ‘The Sway Effect.’