newsroom
NEWS
Fast Company
Ahead of #SXSW, The Sway Effect’s Founder Jennifer Risi highlighted how women still haven’t received the recognition they deserve in the development of AI.
PRovoke Media
The Sway Effect’s Jennifer Risi weighs in on the resignation of Web Summit CEO Paddy Cosgrave.
PR News
The Sway Effect’s Jennifer Risi weighs in on the 2024 trends that will impact the PR industry.
Fast Company
The Sway Effect’s Jennifer Risi wrote an opinion piece challenging Elon Musk on why DEI must remain front and center in 2024.
PR News
The Sway Effect has been named to PR News 2024 Agency Elite Top 100 list for the third year in a row.
Titan Awards
The Sway Effect’s Jennifer Risi was named the 2023 Female Entrepreneur of the year by the Titan Women in Business Awards.
The Stevie Awards
The Sway Effect’s Jennifer Risi was recognized in the Best Female Solo Entrepreneur of the Year [Bronze] at the 2023 Stevie Awards.
PR News
PRWeek
The Sway Effect’s Jennifer Risi wrote a provocative opinion piece on RTO tied to the agency’s panel at the FQ Equality Lounge at AWNY 2023.
PRovoke Media
Crant’s Alvaro Melendez was named to PRovoke Media’s 2023 Innovator 25 Americas class.
PRWeek
The Sway Effect announced its partnership with Ascendancy as the agency’s strategic events partner.
The Stevie Awards
September 22, 2023
The Sway Effect’s Jennifer Risi has been named as finalist for 2023 Stevie Award for Women in Business (Best Female Solo Entrepreneur).
EVENTS
3% Conference
Nov 2, 2021
The Sway Effect’s Jennifer Risi spoke with Signet Jewelers’ CCO Colleen Rooney and Vice Media Group’s CMO Nadja Bellan-White for a panel entitled, “Still So White: How Today’s Top Brands Are Tackling Diversity.”
SXSW
SXSW
The Sway Effect’s Jennifer Risi spoke with UN Women’s Deputy Executive Director Anita Bhatia for a panel entitled, “Women: Bearing the Impact of Covid-19 Globally.”
PRWeek Convene
PRWeek Convene
The Sway Effect’s Jennifer Risi spoke with Signet Jewelers’ CCO Colleen Rooney for a panel entitled “The Customer Experience: Delivering Through Diversity.”
3% Conference
The Sway Effect’s Jennifer Risi spoke with AnitaB.org CEO Brenda Darden Wilkerson for a panel entitled “Building a Better Tomorrow Through Inclusive Technology.”
DINNER: KINDRED COLLECTIVE
Advertising Week
The Sway Effect’s Jennifer Risi hosted a dinner with Kindred Collective’s Sofya Polyakov and The 3% Movement’s Kat Gordon brining together female leaders from across the marketing and media industries.
LAUNCH: THE SWAY EFFECT
The Sway Effect was officially born with the support of our agency network including bSMART, GoDo Discovery, Good Scout, Markson IdeaCraft, Reilly Connect and Rogue Sunday.
© 2022 The Sway Effect
