newsroom
NEWS
O’Dwyer’s
Fast Company

Ahead of #SXSW, The Sway Effect’s Founder Jennifer Risi explained how AI tools should be a resource and not a replacement for genuine DEI programming and communications.
PR News

Tied to International Women’s Day, The Sway Effect’s Founder Jennifer Risi highlighted how brands should #EmbraceEquity and recommit to DEI programming despite economic uncertainty.
PR News

The Sway Effect’s Jennifer Risi wrote an opinion piece on the year ahead and why PR is more important than ever during times of economic uncertainty.
PRWeek
ADweek

The Sway Effect’s Jennifer Risi discussed tips agencies should consider when working with notorious figures such Frye Festival’s Billy McFarland.
PRWeek

The Sway Effect has been named finalist for a 2023 PRWeek Award for our work with Signet Jewelers in the Best in Corporate Branding category.
Digiday-PR News- The Drum

The Sway Effect’s Jennifer Risi was quoted on the trending topic of Keurig Dr Pepper’s 360-day payment terms and how the industry needs better advocacy around such issues.
PR News

The Sway Effect has won two PR News 2022 PR Platinum Awards for our work with BD and Signet Jewelers.
PR News

The Sway Effect has been named to PR News 2023 Agency Elite Top 100 list for the second year in a row.
PR News

The Sway Effect has been nominated for two PR News 2023 Platinum PR Awards for their work with BD and Signet Jewelers.
PRWeek

The Sway Effect has been nominated for a 2022 PRWeek Purpose Award for our work with Understood.org.
EVENTS
LAUNCH: THE SWAY EFFECT

Our Launch
The Sway Effect was officially born with the support of our agency network including bSMART, GoDo Discovery, Good Scout, Markson IdeaCraft, Reilly Connect and Rogue Sunday.