newsroom
NEWS
PRovoke Media
PR News
The Sway Effect has been named a finalist for 2023 PR News Agency of the Year: Women-Owned.
PR News
The Sway Effect has been nominated for two PR News 2023 Platinum PR Awards for their work with Appian and Intrepid Travel.
PR News
The agency’s Jennifer Risi wrote an op-ed that was published in PR News tied to the agency’s four-year anniversary.
Crain’s New York
The Sway Effect’s Jennifer Risi was named to the 2023 Crain’s New York Business Notable Leaders in Advertising, Marketing and PR list.
PRWeek
The Sway Effect’s Jennifer Risi previewed the agency’s PRWeek panel “Play, Pivot or Pause? The Road to Success During a Downturn” at 2023 Cannes Lions.
PR News
The Sway Effect’s Jennifer Risi authored an opinion piece on the continued importance of PR during economic uncertainty.
PR News
In recognition of Mental Health Awareness Month, The Sway Effect’s Jennifer Risi discusses several notable campaigns and the importance of authenticity and diversity.
PRovoke Media
The Sway Effect and Appian were awarded the Best Executive Communications Campaign at the 2023 PRovoke Media SABRE Awards.
PRWeek
The Sway Effect was named to PRWeek’s Agency Business Report for the fourth year in a row.
PRovoke Media
The Sway Effect announced its partnership with Gold View PR, supporting multinational corporations operating in China.
PRovoke Media
The Sway Effect’s clients received three 2023 North America Sabre Award nominations.
EVENTS
PRWeek Convene
PRWeek Convene
The Sway Effect’s Jennifer Risi spoke with Signet Jewelers’ CCO Colleen Rooney for a panel entitled “The Customer Experience: Delivering Through Diversity.”
3% Conference
The Sway Effect’s Jennifer Risi spoke with AnitaB.org CEO Brenda Darden Wilkerson for a panel entitled “Building a Better Tomorrow Through Inclusive Technology.”
DINNER: KINDRED COLLECTIVE
Advertising Week
The Sway Effect’s Jennifer Risi hosted a dinner with Kindred Collective’s Sofya Polyakov and The 3% Movement’s Kat Gordon brining together female leaders from across the marketing and media industries.
LAUNCH: THE SWAY EFFECT
Our Launch
The Sway Effect was officially born with the support of our agency network including bSMART, GoDo Discovery, Good Scout, Markson IdeaCraft, Reilly Connect and Rogue Sunday.