June 30, 2022

The Sway Effect’s Sarah Shoup has been featured in PRWeek’s 2022 Pride in PR.

PR News

June 15, 2022

Ahead of 2022 Cannes Lions, The Sway Effect’s Jennifer Risi developed an opinion piece looking back on DEI progress made across the advertising industry.


June 15, 2022

Marielena Santana has been promoted to The Sway Effect’s Executive Vice President and Managing Director.

Authority Magazine

April 5, 2022

The Sway Effect’s Jennifer Risi was featured in Authority Magazine’s new series “5 Steps We Must Take to Truly Create an Inclusive Representative and Equitable Society.”

PRovoke Media

April 4, 2022

The Sway Effect’s clients received three 2022 North American Sabre Awards nominations.


Mar 24, 2022’s Brenda Darden Wilkerson discussed The Sway Effect’s 2022 SXSW panel “Still So White: Tackling Diversity in Media & Tech” with our Founder Jennifer Risi and Vice Media Group’s Nadja Bellan-White.


Mar 15, 2022

The Sway Effect’s Natalie Kawam was named to Observer’s 2022 PR Rising Star list.


Mar 10 ,2022

The Sway Effect’s Jennifer Risi was included in an industry roundup discussing how hiring outside the box should be a key strategy for growing your team.

The Drum

Jan 28 ,2022

The Sway Effect’s Jennifer Risi wrote an opinion piece on the steps brands can take to increase transparency when communicating with consumers and avoid the ‘cancelation’ of their company.


Jan 25 ,2022

The Sway Effect’s Jennifer Risi was quoted tied to Have Her Back’s latest research on the inequities that still exist for women and minority owned businesses when pursuing new clients.


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