newsroom

NEWS

Authority Magazine

April 5, 2022

The Sway Effect’s Jennifer Risi was featured in Authority Magazine’s new series “5 Steps We Must Take to Truly Create an Inclusive Representative and Equitable Society.”

PRovoke Media

April 4, 2022

The Sway Effect’s clients received three 2022 North American Sabre Awards nominations.

Forbes

Mar 24, 2022

AnitaB.org’s Brenda Darden Wilkerson discussed The Sway Effect’s 2022 SXSW panel “Still So White: Tackling Diversity in Media & Tech” with our Founder Jennifer Risi and Vice Media Group’s Nadja Bellan-White.

Observer

Mar 15, 2022

The Sway Effect’s own Natalie Kawam was named to The Observer’s 2022 PR Rising Star list.

PRWeek

Mar 10 ,2022

The Sway Effect’s Jennifer Risi was included in an industry roundup discussing how hiring outside the box should be a key strategy for growing your team.

The Drum

Jan 28 ,2022

The Sway Effect’s Jennifer Risi wrote an opinion piece on the steps brands can take to increase transparency when communicating with consumers and avoid the ‘cancelation’ of their company.

Fortune

Jan 25 ,2022

The Sway Effect’s Jennifer Risi was quoted tied to Have Her Back’s latest research on the inequities that still exist for women and minority owned businesses when pursuing new clients.

PRWeek

Jan 20 ,2022

The Sway Effect revealed the DEI Barometer, an AI-based tool focused on helping brands measure and keep track of their DEI programming. The new offer was developed with network partner, Crant.

PRovoke Media

Nov 1,2021

The Sway Effect’s Jennifer Risi, along with network partners, Cheryl Overton and Alyssa Garnick, discussed new ways of working and how collaboration is fueling growth today.

The Drum

Oct 11,2021

The Sway Effect’s Jennifer Risi wrote an opinion piece with Natalie Kawam on what marketers need to be thinking about as they seek to stay relevant amid COVID.

PRWeek

Oct 4,2021

We are proud to announce that The Sway Effect and our network partner, Agean PR, has been named North American PR Agency of Record for Intrepid Travel.

PRovoke Media

Sep 30,2021

The Sway Effect has been named a 2021 PRovoke Media Global New Agency of the Year Finalist. 

EVENTS

SXSW

Mar 13, 2022

The Sway Effect’s Jennifer Risi spoke with Vice Media Group’s CMO Nadja Bellan-White and AnitaB.org CEO Brenda Darden Wilkerson for a panel entitled “Still So White: Tackling Diversity in Media and Tech.”

SXSW

Mar 12, 2022

The Sway Effect’s Jennifer Risi participated in a panel entitled “DEI: Creating and Measuring Authentic Change” hosted by Rolling Stone and SHE Media.

3% Conference

Nov 2, 2021

The Sway Effect’s Jennifer Risi spoke with Signet Jewelers’ CCO Colleen Rooney and Vice Media Group’s CMO Nadja Bellan-White for a panel entitled, “Still So White: How Today’s Top Brands Are Tackling Diversity.”

SXSW

SXSW

Mar 16, 2021

The Sway Effect’s Jennifer Risi spoke with UN Women’s Deputy Executive Director Anita Bhatia for a panel entitled, “Women: Bearing the Impact of Covid-19 Globally.”

PRWeek Convene

PRWeek Convene

Sep 15, 2020

The Sway Effect’s Jennifer Risi spoke with Signet Jewelers’ CCO Colleen Rooney for a panel entitled “The Customer Experience: Delivering Through Diversity.”

3% Conference

Jul 28, 2020

The Sway Effect’s Jennifer Risi spoke with AnitaB.org CEO Brenda Darden Wilkerson for a panel entitled “Building a Better Tomorrow Through Inclusive Technology.”

DINNER: KINDRED COLLECTIVE

DINNER: KINDRED COLLECTIVE

Sep 26, 2019

The Sway Effect’s Jennifer Risi hosted a dinner with Kindred Collective’s Sofya Polyakov and The 3% Movement’s Kat Gordon brining together female leaders from across the marketing and media industries.

LAUNCH: THE SWAY EFFECT

LAUNCH: THE SWAY EFFECT

Jul 16, 2019

The Sway Effect was officially born with the support of our agency network including bSMART, GoDo Discovery, Good Scout, Markson IdeaCraft, Reilly Connect and Rogue Sunday.

© 2022 The Sway Effect