newsroom
NEWS
PRovoke Media
The Sway Effect has been named a finalist for 2024 North American Sabre Awards Boutique Agency of the Year.
PRovoke Media
The Sway Effect has been nominated for three 2024 North American Sabre Awards for their work with Signet and Intrepid Travel.
Fast Company
Ahead of #SXSW, The Sway Effect’s Founder Jennifer Risi highlighted how women still haven’t received the recognition they deserve in the development of AI.
PRovoke Media
The Sway Effect’s Jennifer Risi weighs in on the resignation of Web Summit CEO Paddy Cosgrave.
PR News
The Sway Effect’s Jennifer Risi weighs in on the 2024 trends that will impact the PR industry.
Fast Company
The Sway Effect’s Jennifer Risi wrote an opinion piece challenging Elon Musk on why DEI must remain front and center in 2024.
PR News
The Sway Effect has been named to PR News 2024 Agency Elite Top 100 list for the third year in a row.
Titan Awards
The Sway Effect’s Jennifer Risi was named the 2023 Female Entrepreneur of the year by the Titan Women in Business Awards.
The Stevie Awards
The Sway Effect’s Jennifer Risi was recognized in the Best Female Solo Entrepreneur of the Year [Bronze] at the 2023 Stevie Awards.
PR News
PRWeek
The Sway Effect’s Jennifer Risi wrote a provocative opinion piece on RTO tied to the agency’s panel at the FQ Equality Lounge at AWNY 2023.
PRovoke Media
Crant’s Alvaro Melendez was named to PRovoke Media’s 2023 Innovator 25 Americas class.
EVENTS
SXSW
The Sway Effect’s Jennifer Risi moderated a discussion entitled “AI and the Future of Truth” with AI expert Gary Marcus and Sustainable Media Center’s Steve Rosenbaum.
SXSW
The Sway Effect’s Jennifer Risi hosted a panel at The Female Quotient’s Equality Lounge entitled “International Women’s Day: How Brands Can be Champion Women All Year Long.”
Advertising Week NY
The Sway Effect hosted a panel at The Female Quotient’s Equality Lounge entitled “Rewriting The Rules for RTO So Everyone Wins.”
PRWeek Roundtable
The Sway Effect’s Jennifer Risi participated in an industry roundtable hosted by PRWeek and Notified on the impact of technology in PR.
Cannes Lions 2023
The Sway Effect along with PRWeek convened a panel of industry leaders to discuss the power of PR during economic uncertainty.
Cannes Lions 2023
The Sway Effect moderated a panel at The Female Quotient’s Equality Lounge entitled “Women Owning It. Advertising and Marketing Leaders Forging Their Own Path.“
SXSW
The Sway Effect hosted a panel at The Female Quotient’s Equality Lounge entitled “Machine vs Human: Who Wins in Equity and Equality.”
Cannes Lions 2022
The Sway Effect along with PRWeek convened a panel of industry leaders to discuss new agency models and the continued importance of DE&I.
SXSW
The Sway Effect’s Jennifer Risi interviewed Vice Media Group’s Nadja Bellan-White and AnitaB.org’s Brenda Darden Wilkerson for a panel entitled “Still So White: Tackling Diversity in Media and Tech.”
SXSW
The Sway Effect’s Jennifer Risi participated in a panel entitled “DEI: Creating and Measuring Authentic Change” hosted by Rolling Stone and SHE Media.
3% Conference
Nov 2, 2021
The Sway Effect’s Jennifer Risi spoke with Signet Jewelers’ CCO Colleen Rooney and Vice Media Group’s CMO Nadja Bellan-White for a panel entitled, “Still So White: How Today’s Top Brands Are Tackling Diversity.”
SXSW
SXSW
The Sway Effect’s Jennifer Risi spoke with UN Women’s Deputy Executive Director Anita Bhatia for a panel entitled, “Women: Bearing the Impact of Covid-19 Globally.”