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NEWS

The Sway Effect’s Jennifer Risi reflects on her time at Cannes Lions 2025 and the need for a new metric – return to inclusion.

Ahead of Cannes Lions 2025, our Founder Jennifer Risi outlines the importance of inclusive creativity and collaboration. 

The Sway Effect was named to PRWeek’s Agency Business Report for the sixth year in a row.

The Sway Effect has been included in PRovoke Media’s inaugural list of the 80 Best Agencies in the U.S.

Ahead of #SXSW, The Sway Effect’s Jennifer Risi weighs in on the #DEI debate and shares her thoughts on Google’s move to eliminate cultural events from its calendar app.

The Sway Effect’s Founder Jennifer Risi shares her thoughts on the state of #DEI and why companies should focus on the work and not let the current noise be a distraction.

EVENTS

Cannes PRWeek

Cannes Lions

The Sway Effect along with PRWeek convened a panel of industry leaders to discuss what’s next for DEI. 

SXSW FQ 2025

SXSW

The Sway Effect’s Jennifer Risi hosted a panel at The Female Quotient’s FQ Lounge entitled “What Women Really Want: Redefining How Brands Can Celebrate International Women’s Day.”

Global Summit 24

2024 PRovoke Global Summit

The Sway Effect convened a panel discussion at PRovoke Media’s Global Summit with our clients from BD, Business for Good and Understood.org.

TSE PRWeek Cannes RT

Cannes Lions

The Sway Effect along with PRWeek convened a panel of the industry’s top leaders to discuss the past, present, and future of marcomms. #SwayEffectTurnsFive

FQ 2024 panel

Cannes Lions

The Sway Effect moderated a panel at The Female Quotient’s Equality Lounge entitled “Connections that Spark Creativity.”

SXSW

The Sway Effect’s Jennifer Risi moderated a discussion entitled “AI and the Future of Truth” with AI expert Gary Marcus and Sustainable Media Center’s Steve Rosenbaum.

PODCASTS

‘The Sway Effect’, a podcast series featuring the innovators, disruptors, movers and makers that are shaping the future of the marketing and communications Industry.

The Sway Effect knows how to create trends, shape opinions and drive behavior. Together, we will explore what’s now and what’s next across the industry, and The Sway Effect’s sweet spot — connecting brands with industry experts, media and influentials the world over.

We’re not the usual cast of characters you’ll find on Madison Avenue. We’re authors, creators, warriors, neuroscientists, influencers, and all sorts of movers and shakers. Tune in to hear perspectives from our clients and partners from across our global network on ‘The Sway Effect.’