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NEWS

The Sway Effect has been named to PRNews Agency Elite Top 120 list for 2026.  

The Sway Effect has been recognized among Ragan Communications and PR Daily’s Top Agencies for 2025.  

The Sway Effect has been named a finalist for three PR News Platinum Awards, including Agency of the Year [Women/Minority Owned] and two spots for our work for BD. 

From Cannes 2025: Our Founder, Jennifer Risi, joins PRovoke Media’s Paul Holmes to discuss the current #DEI debate, purpose driven leadership and the challenges of managing corporate reputation today. 

Our Founder, Jennifer Risi, reflects on her time at Cannes Lions 2025 and the need for a new metric – return to inclusion.

Ahead of Cannes Lions 2025, our Founder Jennifer Risi outlines the importance of inclusive creativity and collaboration. 

EVENTS

Cannes PRWeek

Cannes Lions

The Sway Effect along with PRWeek convened a panel of industry leaders to discuss what’s next for DEI. 

SXSW FQ 2025

SXSW

Our Founder, Jennifer Risi, hosted a panel at The Female Quotient’s FQ Lounge entitled “What Women Really Want: Redefining How Brands Can Celebrate International Women’s Day.”

Global Summit 24

2024 PRovoke Global Summit

The Sway Effect convened a panel discussion at PRovoke Media’s Global Summit with our clients from BD, Business for Good and Understood.org.

TSE PRWeek Cannes RT

Cannes Lions

The Sway Effect along with PRWeek convened a panel of the industry’s top leaders to discuss the past, present, and future of marcomms. #SwayEffectTurnsFive

FQ 2024 panel

Cannes Lions

The Sway Effect moderated a panel at The Female Quotient’s Equality Lounge entitled “Connections that Spark Creativity.”

SXSW

Our Founder, Jennifer Risi, moderated a discussion entitled “AI and the Future of Truth” with AI expert Gary Marcus and Sustainable Media Center’s Steve Rosenbaum.

PODCASTS

‘The Sway Effect™’, a podcast series featuring the innovators, disruptors, movers and makers that are shaping the future of the marketing and communications Industry.

The Sway Effect™ knows how to create trends, shape opinions and drive behavior. Together, we will explore what’s now and what’s next across the industry, and The Sway Effect’s™ sweet spot — connecting brands with industry experts, media and influentials the world over.™

We’re not the usual cast of characters you’ll find on Madison Avenue. We’re authors, creators, warriors, neuroscientists, influencers, and all sorts of movers and shakers. Tune in to hear perspectives from our clients and partners from across our global network on ‘The Sway Effect™.’